It’s our birthday, folks, and you better watch out because we’ve hit the terrible twos. In the coming year, you can expect more mischief in the form of bigger, badder, bolder public relations, experiential marketing and social media strategies.

Since our inception, we’ve grown wiser and more sure-footed, and it’s pretty...

Ever since the first time you built a sand castle bigger than the other kid’s sand castle at the beach, you’ve been driven by competition. It’s greater than all of us, and as marketers and business owners, it is the key to our survival. We can’t help wanting to be better than the rest, and we actively pursue challenges that...

If you’ve flown on a commercial airline… well, any time in the last 20 years, you’ve probably viewed it as a tolerable experience. At best. Gone are the days of perky, fashionable airline stewardesses (and to be fair, misogyny) with complimentary cocktails and extra pillows, not to mention top-notch service. Today we inure...

This weekend, we were inspired to save the world, to start penny-pinching for new electric cars (Go, Laura Spanjian, go!), to ponder the absence of nation-building projects and gasp in wonder at the artistic pursuit of prosthetics – all thanks to the series of brilliantly organized speakers at TEDxHouston.

Yet, amidst all...

Smart marketers look at the world in terms of target audiences. We do our best to research (and often, predict) the wants, needs and favorite colors of an untapped market so that we can adapt our products, services and outreach programs to fit those unique attributes. And with new social media platforms emerging from every...

These days, it’s all about the next big social media platform. The newest way to communicate. The most interactive method. But just because something is shiny and fresh out of the box, doesn’t mean you have to forget about “older” devices.

We’re talking about email marketing. Yes, e-mail has been around since the 1970s (...