http://theblacksheepagency.com/blog/index.php/site/index/ The Black Sheep Agency Blog en lindsay@theblacksheepagency.com Copyright 2012 2012-05-16T20:42:08+00:00 http://theblacksheepagency.com/blog/index.php/site/signing-on-getting-the-best-agency-for-your-buck1 http://theblacksheepagency.com/blog/index.php/site/signing-on-getting-the-best-agency-for-your-buck1#When:20:42:08Z This one goes out to the business owners of the world. Yes, you! You might be thinking that it’s time to take your marketing and PR out of the house. To (gasp!) hire an agency. DUN DUN DUN. 2012-05-16T20:42:08+00:00 http://theblacksheepagency.com/blog/index.php/site/signing-on-getting-the-best-agency-for-your-buck http://theblacksheepagency.com/blog/index.php/site/signing-on-getting-the-best-agency-for-your-buck#When:20:42:04Z This one goes out to the business owners of the world. Yes, you! You might be thinking that it’s time to take your marketing and PR out of the house. To (gasp!) hire an agency. DUN DUN DUN. 2012-05-16T20:42:04+00:00 http://theblacksheepagency.com/blog/index.php/site/1-for-google http://theblacksheepagency.com/blog/index.php/site/1-for-google#When:16:09:11Z But there doesn’t have to be a Team Google+ or a Team Facebook. This is not a celebrity love triangle. Here’s just a glimpse of what you’re missing on Google+ 2012-05-10T16:09:11+00:00 http://theblacksheepagency.com/blog/index.php/site/lemony-snippets http://theblacksheepagency.com/blog/index.php/site/lemony-snippets#When:18:30:06Z There’s a new group of entrepreneurs about to take over. While their pint size stature, charming grins and big, puppy dog eyes make them look like the average middle school students, they’re anything but. (Trust us, we’ve had first hand experience with them.) We’re talking about the Lemonade Day participants, and they’re coming to your city and snatchin’ your business up this weekend. 2012-05-04T18:30:06+00:00 http://theblacksheepagency.com/blog/index.php/site/wait-wait-dont-tell-me-customer-service-the-red-lobster-way http://theblacksheepagency.com/blog/index.php/site/wait-wait-dont-tell-me-customer-service-the-red-lobster-way#When:16:41:17Z No matter where you are working, who your clients are or what they want, it’s important to remember that one man’s Red Lobster is another’s Oxheart, and that everyone deserves to be treated like a million bucks. (Unless you tell people that I used to work at Red Lobster, then it’s on.) And if you’re a client who orders water with extra lemons and Sweet’n’Low, don’t expect to get good service. I know what you’re doing. 2012-04-27T16:41:17+00:00 http://theblacksheepagency.com/blog/index.php/site/a-vested-pinterest http://theblacksheepagency.com/blog/index.php/site/a-vested-pinterest#When:13:48:13Z When it comes to using Pinterest for personal use, the team at Black Sheep is a house divided. But in the marketing world there is no debate. Pinterest is taking the Internet by storm, and the engagement potential from the viral, social-sharing site is rivaling social media greats like Twitter 2012-04-19T13:48:13+00:00 http://theblacksheepagency.com/blog/index.php/site/how-20-a-pair-of-boots-and-a-letter-changed-my-worldview http://theblacksheepagency.com/blog/index.php/site/how-20-a-pair-of-boots-and-a-letter-changed-my-worldview#When:18:36:48Z As marketers (and as people), it’s easy to be cynical. It’s easy to be sarcastic and snarky and sometimes even negative. But we don’t have to be that way. When I posted that story on Facebook, I got more “likes” and comments than just about any other post I’ve ever made. Something about hearing a story of pure goodness, with no agenda, made people respond in ways art, music, politics and even food have not yet seen. 2012-04-13T18:36:48+00:00 http://theblacksheepagency.com/blog/index.php/site/gif-ted-and-talented-keeping-a-cool-exterior-in-the-face-of-chaos http://theblacksheepagency.com/blog/index.php/site/gif-ted-and-talented-keeping-a-cool-exterior-in-the-face-of-chaos#When:17:50:19Z In the fast-paced world of public relations, dealing with clients, coworkers, media and vendors, sometimes stuff happens. And by “stuff,” we mean “shit” (sorry, kids!). It’s part of our job to remain calm, power through and put on a smiling face – at least on the outside. This blog, and this blog only, is a sneak peak into what’s really going on in our heads. Let the catharsis begin! 2012-04-05T17:50:19+00:00 http://theblacksheepagency.com/blog/index.php/site/been-there-done-that http://theblacksheepagency.com/blog/index.php/site/been-there-done-that#When:19:58:23Z This is something that happens to us every day. A whopping 50 years later, working in the world of social media and websites, and it all comes back to THIS. Peggy tries to convince her client to use a new technology and imbue a little bit of humor into their advertising, and the client just doesn’t get it. When she said, “It’s good to show your customers that you don’t take yourself too seriously,” (we’re paraphrasing) our jaws dropped to the floor. 2012-03-28T19:58:23+00:00 http://theblacksheepagency.com/blog/index.php/site/kony-2012-a-rehashing http://theblacksheepagency.com/blog/index.php/site/kony-2012-a-rehashing#When:14:53:12Z The video featured a guy, his little boy, an African teenager and one of the most insidious people on the planet. At the time, we didn’t know the Kony trend would take off quite like it did. 2012-03-21T14:53:12+00:00