We are the Black Sheep

Attention-fanatics through and through, we recognize how each and every tactical element depends on the others for optimal execution – the kind of operation that flips back your audience’s eyelids, jumps inside their brain and slides around until even their baby toenails take note.

More importantly, your audience will react. We tell stories, share ideas and in the end, empower your company to form real connections.And we think in a world where distractions are limitless and consumers are more cynical than ever, that’s pretty rebellious. 

Are you ready to join?
 

STUNT

But SSSHHHHH! It’s top secret! You know all the wild and crazy performance marketing we do? That’s us. We’re the troops in the battle against complacency and a force to be reckoned with. Backed by the most bad ass sports radio in the city, 1560, we are the people that yell, dance, sit, stand, protest and parachute (and that was just last week!) for the sake of publicity.

Do you have creative energy that can’t be contained? A penchant for the outrageous art of performance marketing? Or maybe just a desire to see your face on the front page of the newspaper and finally get some recognition for your rebellious attitude?

You may be STUNT-worthy material. Let us know a little bit about you by filling out the following application, and if your passion speaks loud enough, we might let you join our underground society.

Flip the Dog

Flip the Dog is Black Sheep’s little pet project. It all started with an adorable one-year-old Beagle named Flip. Flip’s owner decided she’d had enough with the dog. It ate her red lipstick. HORROR! Without even cleaning off the puppy, she took it to the animal shelter. She was done.

When we found out this had happened, we were devastated. Taking an animal to the pound is basically a death sentence. Knowing that no one in the company could take on another pet (we’re all animal lovers at maximum capacity), we decided to use our social media and PR powers for good and save this puppy… and help the animal shelter once and for all.

We decided to create Flip the Dog, an organization that essentially “flips” dogs.

Joining forces with local animal shelters, we sponsor dogs and cats that need good homes. In exchange for the opportunity to find them a home, we also promote the shelter, giving them more exposure and creating awareness for their cause.

Looking for a new pet? Let us know by filling out the following form... Or for shelters and organizations looking to partner with us, please get in touch!

Flip the Dog - Shelter Partnership

Joining forces with local animal shelters, we sponsor dogs and cats that need good homes. In exchange for the opportunity to find them a home, we also promote the shelter, giving them more exposure and creating awareness for their cause.

Are you a Shelter or Organization looking to partner with us in finding homes for unfortunate pets?  Please drop us a line by filling out the form below and let's start saving lives together!

Getting in touch with us

Call (832) 971-7725 or email us using the form below... or Tweet us, "like" us, Flickr us, link us in, circle us, pin us, Instagram us...
For the love of sheep just follow us! We promise not to bite.

Thanks!

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Our Services

And the list grows every day. It may seem like we’ve got a lot going on, but we know marketing your company isn’t the same as marketing anyone else’s. That’s why we don’t limit ourselves to any set of rules, services or responsibilities. Whatever it takes, we do it.

Social Media

Strategic social media gives your company the opportunity to extend its brand – directly to the consumer. Carefully planned Twitter and Facebook campaigns shift your company from a brick and mortar, corporate and intangible stranger to an accessible, relatable and trustworthy neighbor. By forming relationships, sharing stories and advice and showing off the personality that makes your company unique, you’ll realize just how powerful those little tweets and tags can be.

Luckily, we know how to harness this powerful tool for engaging, conversing and exchanging ideas on your behalf. We create an experience for your followers, a continuation of your company’s philosophy filled with quality content. We help you help others, building loyalty, confidence and strong relationships. We increase awareness, challenge and answer questions, grow your connections and monitor every word about your brand on the World Wide Web. We’re your 24/7 customer service/tech support/cheerleaders/comic relief/news feed/etc.
 

Branding

It’s the ooey gooey, touchy-feely stuff that makes a company memorable in a market. That is, it’s the brand. At Black Sheep, we know all about creating this oh-so-important look and feel, and with our collection of top-notch designers and strategists, there’s no doubt you’ll leave with the perfect identity.

But with us, there’s more to it than designing your letterhead, logo and a company brochure. We explore your brand in multiple mediums – through printed collateral, social media, in viral videos, on t-shirts, at events and in the press – to give you a cohesive representation that speaks to your business’ stellar qualities.

Experiential Marketing

We have cornered the market on a new wave in publicity that we like to call “experiential marketing.” Experiential marketing can manifest itself in many different ways (some we haven’t even thought of yet). From reverse protests to interactive games and pop-up theatrics, we prove day in and day out that advertising is more than just billboards and magazine placements – it’s real life.

And the result? People talk. They tell the story of what they saw, they e-mail their moms, their spouses, their friends and their coworkers, and they post videos and pictures online. This organic conversation creates an authentic experience for your consumers, breaks down barriers, stimulates real engagement and sparks viral word-of-mouth campaigns led by your customer.
 

Publicity

This is now. Black Sheep is at the forefront of PR 2.0, incorporating print articles, television appearances, event exposure and social media to maximize publicity to ensure your brand – and more importantly – your company message is everywhere.

The public perception of a company is no longer formed solely on what is written in the local paper, and because new modes of communication pop up every day, your company’s reputation can be a lot more complicated to manage. You can’t ignore your consumers and information about your brand is everywhere, so remaining transparent is essential. Working with journalists, bloggers and monitoring online opinions and concerns, Black Sheep keeps your messages on target and your brand top-of-mind while garnering the right kind of press for your success.
 

Events

Strategic event preparation requires expert communication with the press, a strong social media presence and a clever performance to build hype, not to mention impeccable attention to detail. And at the end of the day (or night), your guests’
experiences are more than just the icing on the cake – they create stories, intensify viral campaigns, strengthen brands and deliver results. And that’s something to celebrate.