If you have a personal Facebook page, you’ve probably noticed your friends gradually adopting the new timeline format. It’s possible that you’ve already made the switch yourself – and why not? It’s so pretty! But if you own a business page, your incorporation of the timeline is imminent. As in, on March 31, it will happen....

Facebook Fatigue. It sounds like one of those nasty side effects mumbled at the end of a pharmaceutical commercial, but its reality is not founded in small blue pills or eyelash-extending drugs. This affliction, the gradual onset of social media malaise, can be caught at any moment, and according to numerous reports, it’s...

At Black Sheep, we get so wrapped up in what social media can do for our clients that we often forget to spread the good word from a user perspective. Thankfully, this past week, we received a gentle reminder from our good friend Monica Branch. She wanted to know why she should be on Foursquare, despite already being on...

Ever since the first time you built a sand castle bigger than the other kid’s sand castle at the beach, you’ve been driven by competition. It’s greater than all of us, and as marketers and business owners, it is the key to our survival. We can’t help wanting to be better than the rest, and we actively pursue challenges that...

Ah, Facebook – where the real communication of the world happens. Where triviality meets gravity. Where fact meets fiction. Where the tiniest nuances of your life (not to mention the lives of millions) can be scrutinized by hundreds of your closest “friends.”

And that world’s perception of you isn’t just comprised of your...

After discussing a major social media dilemma last week, the folks at Black Sheep got to talking. A surprise to no one, we realized there are a number of complex issues facing social media marketers, and we would be remiss in letting them go unanalyzed and forgotten. After all, The Flock is an equal opportunity nitpicker.