America called. And we answered, delivering more than 140 million social media impressions in the first 24 hours. We just launched a campaign with the First Lady, focused on connecting Generation Z with the resources and guidance they need to continue their education after high school. The campaign—designed to be propelled by America’s youth—aims to unite students who are experiencing similar challenges and bring them together in a space where they can create, connect and make a commitment to their future. Google #BetterMakeRoom, jump in the conversation and check out our photos with FLOTUS.
Reimagine Long Point
The Reimagine Long Point campaign for Houston’s Spring Branch neighborhood used social media advertising, online surveys and town-hall style events to give residents a voice in the revitalization of their central street. Black Sheep supported their strategy to improve local quality of life through community building, information dissemination and feedback collection via online surveys (with over 2,000 responses) and three community events (with attendance totaling over 200 attendees).
Better Make Room College Signing Day
People Magazine told it like it is when they said, “School has never looked this cool.” Driving the social strategy for the Better Make Room #CollegeSigningDay, we took social media by storm, garnering OVER a billion social media impressions in the first 24 hours. But that isn’t even the most important part: 665,000 students all across the country (and abroad) proudly shared the news that they will be going to college and encouraged their peers to attain a higher education.
We helped a bold, experimental art festival develop an online presence to match. By generating over 700,000 social media impressions and launching a brand new Instagram account, #CounterCurrent16 got people talking about just how powerful free public art can be.
Reliant and JJ Watt
When two Texas giants get together, it’s ELECTRIC. We brought the power back to Reliant’s social media presence through a virtual flash mob and content that made people cheer.
In November 2015 more Houstonians turned out to vote than they have since 2003. That’s an improvement, but there’s more to be done. Enter #VoteHOU + Houston.vote, a grassroots collaboration we launched with January Advisors and our friends at The League of Women Voters Houston because we’re determined to inspire Houston to GOTV.
The Butterfly Project
It’s up to each and every one of us to make our world an accepting place. With the Holocaust Museum Houston, we’re taking The Butterfly Project—twenty years and 1.5 MILLION handmade butterflies—online with #StandWithHope, so that each of us can choose to come together and fight FOR something instead of against it. Because hope is a commitment to action. A protest. A rally cry: ” I will this world to be better.” Join us online and learn more with #StandWithHope.
Vecino Health Centers
In a city with a world-class medical center, Houston is still seeing an underserved working class population with inadequate access to basic health care. Vecino Health Centers has quietly been addressing Houston’s healthcare crises by integrating into their communities and working directly with the patients to find a solution. And we thought it was time for them to get LOUD. Through the #LetHealthShine campaign, we’re changing the way people think and feel about health care—because it affects us all.
Reliant Texas Adventure
Through the lenses of Texas influencers, Texas Adventure (part of the Reliant Original Series) took audiences on the road from the Gulf Coast to North Texas. In just two months, the campaign reached more than 1 million Texans, rallying positive sentiment and delivering on the brand’s mission—to empower Texans to do more!
Small Business Power
Reliant’s small business segment needed a way to do more than power small businesses by creating community partnerships in a variety of industries. Over the course of 15 days, the Reliant Small Powerful campaign garnered 75 fruitful leads and reached 175K small business owners and entrepreneurs.
EarthShare of Texas
Taking advantage of the many sustainability efforts connected to Earth Day, Reliant launched From Where I Stand, a campaign calling Texans to snap a foot-facing photo, triggering a donation to EarthShare of Texas. Over the course of a month, From Where I Stand raised $5,000.
Neighborhood Centers Annual Report
Combining good old-fashioned neighbors helping neighbors with a new media spin, we took the Neighborhood Centers annual Impact Report to Instagram. That’s some serious impact squared up in one serious grid.
Thought Leadership for Sicily Dickenson, CMO, NRG
One of Houston’s fiercest, most creative executives, we are proud to have served as a partner to Sicily Dickenson—helping to expand her digital content reach and connect her to opportunities to educate others about the future of clean energy. And we’re talkin’ opportunities like TEDx. Catch her most recent talk at TEDxHouston.com.
If you want people to connect with your brand, you have to show them who you are. ILEAD, a teen service and leadership program from Interfaith Ministries, was looking for a way to make people sit up and take notice. We delivered with a one-of-a-kind brand that spoke to their teen audience and their parents, saying “We know who we are and you should, too.” Judging by registration numbers this year, mission accomplished.
Can you carry a tune? The Heights Theater can, thanks to Edwin Cabaniss. The Kessler, his Dallas-area listening room for fantastic music, is coming to the Heights and we wanted to make sure everyone knew about it. Two weeks, the Chronicle, the cover of the The Heights Leader, and 11 other press hits later, they did.
City of Houston General Plan
We work to serve the future of our community and the voices within it. Serving as the community outreach, media and public engagement partner for the City of Houston Mayor’s Office, we worked in the trenches to ensure Houston had a say in its plans for the future. Strategy, democracy and community? Always, more of this please.
City of Houston Arts + Cultural Plan
Did you know that Houston’s Theater District, second only to NYC, covers 17 blocks, hosts eight performing arts organizations and has more than 12,000 seats? While theater is just one aspect of Houston’s arts scene, we can tell you one thing—we’re serious about the arts and ready to have a plan for the future. Serving as the official public engagement agency for the Plan, Black Sheep made sure the diverse voices of our community were not only heard, they were factored in. See what they’ve accomplished so far here.
City of Houston Bloomberg Award - "One Bin For All"
We get people to take action—15,000 people in this case. With 15,000 votes in the Bloomberg Mayor’s Challenge, we brought home $1,000,000 from Bloomberg Philanthropies and $50,000 from Huffington Post.
New Living Parklett
We got BIG press about a tiny park and someone made a video about it. Neither the park or the video were for ants, but we’re pretty sure they watched it too.
We planned the official Twitter party at SXSW, and people were lined up around the block to get in. What else do you need to know?
Kriser's Comes to Houston
We helped a national brand enter the Houston market and open 3 new stores. Big deal? In the process, we helped 12 local animal organizations gain awareness and fundraise. We think that’s the number worth counting.
Ragin' Cajun Cuz We Care Program
1 restaurant. 5 locations. 32 nonprofit organizations. $21,000. (So far.) We did this Cuz We Care, people.
Neighborhood Centers Good To Go Mobile Community Center
We designed this BIG thing that made a BIG difference. If you’re going mobile (but you don’t necessarily mean digital), look us up.
Green. That’s what you see when 68.2% of citizens vote “yes” to making Houston a greener, better, park-ier place for everyone.