Read the Black Sheep Agency press hits and media mentions. We love hitting the headlines, but dig connecting with community even more.

The Black Sheep Agency | In the News

We're in the press and taking over the airwaves.

Black Sheep is one of Expertise's Best Advertising Agencies in Houston.

Expertise Best Agency Award

Innovation Map

Houston entrepreneur on why social impact innovation is important — now more than ever. 

Aimee interview on why social impact innovation is important — now more than ever.

Houston Innovators Podcast

ABC 13 covers Houston's best workplaces. 

6 Houston companies named best places to work in U.

6 Houston companies named best places to work in U.S.

Inc. named the​ best workplaces in U.S. — and 6 Houston companies landed on the list. 

The Black Sheep Agency is one of 6 Houston companies on Inc.'s Best Workplaces

Inc. named the​ best workplaces in U.S. — and 6 Houston companies landed on the list

6 Houston companies earn spots on Inc.'s best workplaces in U.S.

The Black Sheep Agency is one of 6 Houston companies earn spots on Inc.'s best workplaces in U.S.

6 Houston companies earn spots on Inc.'s best workplaces in U.S.

Aimee Woodall, founder of The Black Sheep Agency, set out to create a marketing firm she could live with.

How Picking Clients That Do Meaningful Work Helps a Company Thrive

Black Sheep is one of 6 Houston companies on Inc.'s Best Workplaces. 

10 Austin companies earn spots on Inc.'s best workplaces in U.S.

The Black Sheep Agency is one of Inc.'s Best Workplaces 2020.

Inc.'s Best Workplaces 2020

Aimee and Maggie Martin discuss engaging customers during social distancing. 

Marketing Expert: Engaging Your Customers in a Time of Social Distancing

Hear Aimee and host Laura Max Rose discuss creating a culture of balance at work.

Hear Aimee and host Laura Max Rose discuss creating a culture of balance at work and at home.

Look Ma', No Hands

Building a brand means more than just logos and fonts. Creative Director Jo talks brand personality, voice, environment and so much more in her guest post with Modus.

Building a brand means considering more than just fonts and logos. Creative Director Jo talks brand personality, voice, environment and so much more in her latest with Modus.

Modus By Medium: Branding Like You Mean It

Black Sheep is named a 2019 Houston Business Journal Best Place to Work. The shiny trophy is cool, but loving what we do and the people we work with is even better.

Before you volunteer your skills, Creative Director Jo helps you get clear on what causes are most important to you.

Modus By Medium: Donating Your Work: Don’t Get Taken for a Ride

Creative Director Jo is highlighted in a guest post about how harnessing the unexpected is the key to a successful engagement campaign.

Modus By Medium: Design That Makes People Give a Damn

Creatives rally to call attention to the 100 lives lost daily to gun violence and Black Sheep was a part of it.

Every day, 100 Americans die from gun violence. We participated in a national campaign that highlights this tragic gun violence statistic through graphic design.

Campaign: New campaign highlights tragic daily gun violence statistic

Black Sheep's creative work with the 100 Every Day anti-gun violence campaign was featured. These are data points we cannot sit by and accept.

IT'S NICE THAT: Creatives take a stand against gun violence with 100 Every Day

To unlock creativity, Creative Director Jo shares that you have to be a collector of experiences and ideas.

Modus by Medium: Where to Shop for Brilliant Ideas

Black Sheep is named an Inc. Magazine Best Workplaces 2019. Party.

Inc. Magazine: Best Workplaces 2019

Aimee discusses her journey to entrepreneurship and a typical day in the life of an agency owner.

Press Play Podcast

Creative Alliance wrote a reflection on Women’s History Month about some of the incredible women, including Aimee, who use their talents for the good of the country as members of the Alliance.

Forbes: A Reflection On Women’s History Month

Designer and illustrator Bill Ferenc is profiled in Downtown Houston's quarterly magazine.

Downtown Magazine

Aimee reflects on office culture and a human view of HR policies.

Alice: Office Culture: The Black Sheep Way

Black Sheep is named Houston's #1 Place to Work by the Houston Business Journal. Cue the champagne fountains!

Black Sheep is named Houston's #1 Place to Work by the Houston Business Journal - cue the champagne fountains!

Houston Business Journal: These are Houston's 2018 Best Places to Work companies 

Black Sheep is called out as a B Corp marketing agency that lives our values and works with social purpose.

Forbes: Can Purpose Save The Advertising Agency Business?

Aimee discusses her definition of success and all things Black Sheep.

VoyageHouston: Meet Aimee Woodall of The Black Sheep Agency

The average person works 90,000 hours. Aimee proposes how to reclaim that time through meaningful work.

Texas Lyceum - Ignite Houston: Aimee Woodall Ignite Presentation

Aimee weighs in on the worst advertising campaigns of 2017.

The Week UK

The Week UK: The worst advertising campaigns of 2017

Guest Post by Aimee Woodall: Measuring the New ROI

Ethical Marketing News: Guest Post by Aimee Woodall: Measuring the New ROI

An introduction to Sarah Gabbart, a former content director at The Black Sheep Agency, in the Campaign US Recommendation Engine.

Recommendation Engine: The Black Sheep Agency's Sarah Gabbart

Aimee sat down with AdWeek to discuss why Snapchat's Paperclip is a game-changing gift for nonprofits and social do-gooders.

Ad Week: 360

When a new feature or a new platform launches, it’s a gold rush to figure out how to disrupt or hack the system to do something wonderful. Aimee shared her thoughts with HuffPost on opportunities for nonprofits and social do-gooders.

When a new feature or a new platform launches, it’s a gold rush to figure out how to disrupt or hack the system to do something wonderful. Aimee shared her thoughts with HuffPost on why this is particularly true for Snapchat's Paperclip—Black Sheep sees even more opportunities for nonprofits and social do-gooders.

Huffington Post

Huffington Post: Snapchat’s Paperclip: A Gift to Social Good

Aimee talks to TheNextGag about the benefits of being a cause-driven agency, why she hires rebels and working on a campaign with First Lady Michelle Obama.

The Next Gag: Aimee Woodall — Founder & President, Black Sheep

Brands are putting a premium on political and social-driven messaging. Here's what agency execs, Aimee included, say is separating the hits from some stunning misfires.

Marketing Dive: The 6 biggest campaign wins and fails of 2017 so far — and what they mean for marketers

Michelle Obama is no longer in the White House, but that hasn’t changed her commitment to the causes she championed as first lady. We're even more inspired that this work isn't over and love that we're a part of it.

Michelle Obama is no longer in the White House, but that hasn’t changed her commitment to the causes she championed as first lady. We're even more inspired that this work isn't over. Mrs. Obama will continue this mission, and the momentum around it will only grow from here.

Campaign Us: Michelle Obama vows to keep pushing higher education at 'Signing Day' event

Houston Business Journal

The Pepsi debacle goes beyond the in-house versus agency battle. For Aimee it's more of a wake-up call showing the critical need to balance marketing with meaning.

Digi Day

Brands have a responsibility when they opt in to today's cultural conversation. But how do they align with diverse opinions without trivializing struggle? We explore how brands can stand up while standing for something.

Ad Age: PEPSI, LISTEN TO THE NEW GENERATION

How can your business stand out no matter the platform? Aimee provides a clear path to reach people no matter what medium you choose in the Houston Business Journal.

Houston Business Journal: How your business can stand out no matter the platform

Aimee talked with Houston Business Journal about how keeping conviction at the core of your business can drive every other decision from client relationships to operations.

Houston Business Journal: Conviction: The business of giving a damn 

Aimee sat down with WatchHerWork to provide professional advice that speaks to the importance of celebrating victories.

Watch Her Work

The Official Publication of the Texas Exes showed Aimee some love for our work with FLOTUS!

Alcalde: Black Sheep Agency Founders Visit the White House

Our art director Jo Skillman teamed up with University of Virginia educator and researcher Ben Castleman to write about the importance of solid communications for educational organizations.

Brookings Institution: Learn to Ad: Madison Avenue strategies to strengthen school communication

We couldn't pass up an opportunity to help put the spotlight on two young Houstonians who are beating the odds and taking their stories to the White House. #BetterMakeRoom

Houston Public Media: Two New College Freshmen Talk About ‘Beating The Odds’

As Houston’s first “impact driven” strategic branding agency, we have plans for more big things.

The BusinessMakers

One billion impressions. It’s a staggering amount, and lets us know we’re making progress toward a critical goal—inspiring young people to go to college.

Forbes: A Billion Impressions: Higher Education Goes Viral

The White House Creative Alliance, comprised of 20 agencies, is collaborating for the greater good.

Fast Company: Why 20 Top Ad Agencies Joined Forces For Public Good

An annual report can be shared anywhere, even on Instagram.

THE CHRONICLE OF PHILANTHROPY: Houston Nonprofit Experiments With Instagram to Draw Attention to Annual Report

An education campaign driven by Generation Z.

PR Week: Why 20 Top Ad Agencies Joined Forces For Public Good

A little write up on the historical clock-tower repurposed as our beloved, unique office space.

Houston Chronicle: Makeover of 121-year-old Heights Clock Tower draws attention

How Gen Z will drive business to be socially responsible.

PR News

Houston firm launches national campaign with the White House? You don't say!

Houston Chronicle: Houston firm develops, launches First Lady's national campaign

How we launched a White House campaign. Boom.

Houston Business Journal: How a Houston PR shop pulled off a campaign for the White House

First Lady announces the "Better Make Room" campaign.

The Whitehouse: FACT SHEET: The First Lady announces “Better Make Room” campaign

The White House: FACT SHEET: The First Lady announces “Better Make Room” campaign

HBJ agrees: We are on of the best places to work in Houston.

Houston Business Journal: HBJ reveals last category of Best Places to Work finalists

Why the workspace matters in attracting new business and talent.

Houston Business Journal: Cover story: How companies are using their workplaces to attract new business

What gives? Maybe you if mural achieves goal.

Houston Chronicle: What gives? Maybe you, if mural achieves goal

Four ways business can care about caring.

Houston Business Journal: Corporate social responsibility: 4 ways business can care about caring

Aimee Woodall has always had a rebellious streak.

Business Makers

Five marketing lessons from horror movies.

PR Daily: 5 marketing lessons from horror movies

Houston Business Journal: Meet the HBJ 40 Under 40: 19 ways Aimee Woodall makes you feel bad about yourself

Can a For-Profit Business Have a Non-Profit Mindset?

Houston Matters

We take a stand for social responsibility.

HOUSTON CHRONICLE: Local PR firm takes a stand for social responsibility

Generation Responsible: How social responsibility drives business.

In the news