Aimee discusses her definition of success and all things Black Sheep.
In The Press
The average person works 90,000 hours. Aimee proposes how to reclaim that time through meaningful work.
Aimee reflects on office culture and a human view of HR policies.
Aimee weighs in on the worst advertising campaigns of 2017.
Guest Post by Aimee Woodall: Measuring the New ROI
This week, we get to know Sarah Gabbart, a content director at The Black Sheep Agency.
When a new feature or a new platform launches, it’s a gold rush to figure out how to disrupt or hack the system to do something wonderful. Aimee shared her thoughts with HuffPost on why this is particularly true for Snapchat's Paperclip—Black Sheep sees even more opportunities for nonprofits and social do-gooders.
Aimee sat down with AdWeek to discuss why Snapchat's Paperclip is a game-changing gift for nonprofits and social do-gooders.
Aimee talks to TheNextGag about the benefits of being a cause-driven agency, why she hires rebels and working on a campaign with First Lady Michelle Obama.
Brands are putting a premium on political and social-driven messaging. Here's what agency execs, Aimee included, say is separating the hits from some stunning misfires.
Michelle Obama is no longer in the White House, but that hasn’t changed her commitment to the causes she championed as first lady. We're even more inspired that this work isn't over. Mrs. Obama will continue this mission, and the momentum around it will only grow from here.
One billion impressions. It’s a staggering amount, and lets us know we’re making progress toward a critical goal—inspiring young people to go to college.
Brands have a responsibility when they opt in to today's cultural conversation. But how do they align with diverse opinions without trivializing struggle? We explore how brands can stand up while standing for something.
The Pepsi debacle goes beyond the in-house versus agency battle. For Aimee it's more of a wake-up call showing the critical need to balance marketing with meaning.
How can your business stand out no matter the platform? Aimee provides a clear path to reach people no matter what medium you choose in the Houston Business Journal.
Aimee talked with Houston Business Journal about how keeping conviction at the core of your business can drive every other decision from client relationships to operations.
Aimee sat down with WatchHerWork to provide professional advice that speaks to the importance of celebrating victories.
The Official Publication of the Texas Exes showed Aimee some love for our work with FLOTUS!
Our art director Jo Skillman teamed up with University of Virginia educator and researcher Ben Castleman to write about the importance of solid communications for educational organizations.
We couldn't pass up an opportunity to help put the spotlight on two young Houstonians who are beating the odds and taking their stories to the White House. #BetterMakeRoom
As Houston’s first “impact driven” strategic branding agency, we have plans for more big things.
The White House Creative Alliance, comprised of 20 agencies, is collaborating for the greater good.
An education campaign driven by Generation Z.
An annual report can be shared anywhere, even on Instagram.
How Gen Z will drive business to be socially responsible.
A little write up on the historical clock-tower repurposed as our beloved, unique office space.
How we launched a White House campaign. Boom.
Houston firm launches national campaign with the White House? You don't say!
First Lady announces the "Better Make Room" campaign.
HBJ agrees: We are on of the best places to work in Houston.
Why the workspace matters in attracting new business and talent.
What gives? Maybe you if mural achieves goal.
We, in association with UP Art Studio, bring you the GIVE mural.
Four ways business can care about caring.
Aimee Woodall has always had a rebellious streak.
Five marketing lessons from horror movies.
Meet the HBJ 40 Under 40: Aimee Woodall
Can a For-Profit Business Have a Non-Profit Mindset?
We take a stand for social responsibility.
Generation Responsible: How social responsibility drives business.