We are Black Sheep, a cause-driven creative and brand strategy agency that works with impactful companies and organizations to activate communities around things that matter. We are recruiting for a Social Media and Content Manager. 

Social Media and Content Manager Job Description

From TikTok to #longreads, the Social Media and Content Manager at Black Sheep is responsible for creating and implementing on narrative threads as they emerge, as well as knowing how to bring cause-based brands into these stories. In this role, you turn ideas into visible engagement and activation. You have the ability to establish and grow a captive audience around a brand/campaign/cause and reinspire and nurture existing audiences. With creative team support, you strategically move from ideation to execution in a rapidly evolving digital climate, taking ownership over the writing and creating content for various digital channels. 

Concept and pitch strategic social campaigns and content plans with assistance from the Digital Director

Support the Digital team with copywriting and social media + content implementation 

Manage the day-to-day community management and audience engagement for both Black Sheep social profiles and any client channels 

Actively study the digital landscape and contribute to thought leadership and client mentorship that showcases new tools, tech and trends 

Collaborate with members of the Digital, Creative and Strategy teams to build tactics, social programs and content strategy for our clients and brand 

Building content plans and crafting content for digital strategies for clients in collaboration with the digital director 

Providing strategic recommendations for clients and the Black Sheep brand regarding platform adoption, content and posting strategy and KPIs 

Partnering across departments to achieve brand/campaign/initiative goals to deliver awareness, brand impressions, engagement and traffic across all digital channels 

Managing the launch period of a client’s digital campaign or the initial rollout of a new or evolved brand to demonstrate the full potential of the concept and narrative with the anticipation of transferring responsibility to an in-house team 

Managing digital communities including proactive comment response and community engagement across platforms 

Writing and editing copy for agency social channels (Instagram, LinkedIn, Facebook, Tiktok), working closely with the Digital and brand teams 

Managing Facebook, Instagram, LinkedIn, TikTok content calendars, including posting and monitoring overall performance 

Cementing success in the numbers with accurate data reporting

Below is a description of the traditional experience that can lead to strength in this role, but we are background agnostic and value candidates with different and unique work histories. Please, share your experience with us and tell us why you believe you'd be a strong candidate for this digital role. 

3-5 years relevant experience in which you have concepted, developed, planned and managed social media and digital content for brands and organizations at an agency or in another fast-paced environment

Knowledge of paid versus organic social media strategy and many different social media platforms

Strong organizational skills and attention to details like spelling, grammar, punctuation and style

Advanced communication skills, including both written (documents and presentations) and interpersonal communication skills

Ability to handle managing 6-10 projects simultaneously

Location: Remote, but located within North America 

Open-Book Management and Bonus Compensation

From the inception of Black Sheep, we've made a conscious effort to always keep people as the central focus of our growth strategy. As a team we practice open-book management and huddle weekly to discuss our financial trajectory. We pay out quarterly bonuses to the team based on specified quarterly agency targets. Team members are currently averaging 12% of their annual salary in bonus annually with potential to increase based on agency performance. We win and lose as a team and our bonus structure is no different.

Yes, we’re a gathering of rebels. We’ve come together to change minds and accelerate impact for organizations and businesses that are leading communities toward a more equitable future. In our field of strategy, marketing and creative ideas, we know the playing field isn’t fair, and getting a dream job is easier for some than others.

We believe our ecosystem is strengthened through perspective and collaboration, and that can only happen when mentorship, leadership and career opportunities are open to all. We’re looking for go-getters and figure-it-outers— people who think beyond the ordinary list of awards and internships and tell the story of how they’ve transformed their professional life through personal initiative and creativity.

We don’t believe talent and expertise should look the same—ever. Tell us how you’ll join us in sparking an empowered and brilliant future for our communities. Be your own agent of change. We want to meet you.

Apply by clicking here and answering a few questions. Thank you!

We Are Hiring: Social Media and Content Manager (Now Closed)

Do you know what a "meta description" is? Then this job is probably right for you. Please apply.

We are hiring: Social Media and Content Manager

We are hiring: Social Media and Content Manager (Now Closed)

Regular

Q1 is officially behind us, which means we’re in full spring-cleaning mode at Black Sheep. Except our emphasis is on digital clutter, less the physical kind, as we look to parse through our brand and client performance for the first half of the year. 

As best practice, we analyze this data on a week over week basis but given the data swings of the last two years, largely due to increased social media use during the early phases of the pandemic, we’re excited to dig in and see how 2022 is stacking up. And far be it from us to gatekeep when it comes to the tools and tricks that help us crunch the numbers faster. 

Consider this the official Black Sheep stamp of analytics approval. 

DashThis is our tried-and-true dashboard automation for comprehensive reporting across web, social (paid and organic, mind you!), email and more. 

With a robust API integration, inclusive of Google sheets and static .csv files, and easy-to-implement modules, our team has found DashThis not only an effective timesaver but a client-friendly tool that makes data reporting seamless. 

Some caveats though: DashThis reports must adhere to a specific timeframe—you don’t have the flexibility to navigate through custom dates, though the platform has alerted users that this is on the product development horizon. And DashThis doesn’t have integrations for all marketing platforms.  

To say that we love Hubspot would be a disservice to this all-in-one CRM. HubSpot offers reporting for digital marketers working across multiple services within the CRM, inclusive of custom landing pages, complete with forms, email marketing, and easily links with existing platforms like social channels. 

With a simple build and real-time updates, it’s a quick snapshot into your holistic marketing ecosystem with a rolling reporting cadence.  

If Hubspot is not in your rotation, you may be reliant on another content marketing tool and one that’s always been reliable for the Black Sheep team is Sprout. 

Lean but still in-depth with its reporting capabilities, Sprout provides content scheduling as well as profile and post analytics for the top social media platforms—though you won’t find any email marketing or site data here. 

While it’s not as comprehensive as some of our other recommendations, it’s great at what it does best: social. 

As your team stares down the rest of 2022, we encourage you to adopt the same decluttering (and optimizing) mindset that guides these recommendations. Even the tools can’t replace good old-fashioned digging into the data to parse through what’s working and what could use improvement.

Another benefit of this approach? It allows you to assess how you’re performing against brand goals—or if your brand’s goals need a reevaluation to better align with your audience growth and business objectives. Since digital is always in a state of evolution, it’s best for those pulling the levels behind digital programs to stay equally as nimble. 

Three tools stand between you and getting a perfect portrait of your digital programs. Want to see our recommendations? Click to learn more.

Reporting, Made Easy

Our tools and tricks for digital reporting on demand