University of Texas at Austin 2014 Commencement Address - Admiral William H. McRaven

The first step to changing the world is making your bed.

Change the World by Changing Your Sheets

The first step to changing the world is making your bed. 

You’d never think that changing the world starts out with something as mundane as tidying up the bed before you start your day. We don’t realize our lives can undergo a drastic change through things that aren’t grand and bold. The little things matter too, y’know.

Condensed

The Flying Busman - Mickey Mahan

How to Successfully “Fail” and Win at Life

What others consider failure, may be your biggest accomplishment.

We need to talk about an injustice | Bryan Stevenson

Talking About Injustice… and Other Topics

I recently revisited a book I received a long time ago called Talk Like Ted.

I recently revisited a book I received a long time ago called Talk Like Ted.

In it, they do case studies of some of the most successful Ted Talks. One of them was Bryan Stevenson’s “We Need To Talk About an Injustice.” It received the longest standing ovation for a Ted Talk at the time.

Moving Forward | Uber

Facebook Here Together (UK)

That’s a Lot of Money to Say You’re Sorry

Building A Team That’s Out of This World

Everyone has a podcast these days. So finding one to binge-listen in the midst of a road trip can be hard. Lucky for me, I stumbled upon The Habitat.

Why it's worth listening to people you disagree with | Zachary R. Wood

Understanding the “other side” through uncomfortable learning

Our country is torn.
Two sides, a great divide – with no solution in sight.
But what if the solution was easy?
What if we just talked to each other?

A Digital Podcast for a Better Human Experience

As Black Sheep’s Digital Strategist, I am constantly immersed in the digital landscape.

As Black Sheep’s Digital Strategist, I am constantly immersed in the digital landscape. While I don’t want to throw my phone across the room as soon as I get home, I do appreciate some perspective.

fallen in love

Keep the blue side up: A moment of glider plane Zen

What have you rocked out in life that started with the thought: if they can do it, why not me?

Voguing with Kia LaBeija | Iris

A True Movement: Kia LaBeija and Human Storytelling

In our office, we often talk about how to represent our clients through more than just their work.

In our office, we often talk about how to represent our clients through more than just their work. We do that by telling a human story. I think that human story comes from knowing the humans within their work and organization, which is a large part of our discovery process.

Creative Musings from a Confused Left-Brainer

My mom likes to tell this story about a pivotal moment in my life that occurred in a guidance counselor’s office.

My mom likes to tell this story about a pivotal moment in my life that occurred in a guidance counselor’s office. It was my junior year of high school and the counselor called me in to fix what she assumed was a mistake on my schedule for the upcoming semester. The egregious error?  5th period life drawing class.

As a kid growing up in rural Northern California, our house was a bit of an animal farm.

Fostering Impulse

As a kid growing up in rural Northern California, our house was a bit of an animal farm. We had sixteen acres of land and our pets included a cat, a dog, a rabbit, a snake, a hamster, guinea pig, pond of goldfish, a turtle and a rat named Clicker Starman. I grew up loving animals and they were the means to my allowance.

Guillermo del Toro Presents: The Shape of Dissonance

I love Guillermo del Toro. His Oscar acceptance speech only made me love him that much more.

“Because I think that the greatest thing our art does and our industry does is to erase the lines in the sand. We should continue doing that when the world tells us to make them deeper.”

Escape from 2017: Thoughts on Optimism and Despair

From what I can tell, the theme for the start of 2018 is “thankfully we made it through 2017.”

Baby, You’re a Firework: A Personalized Story About Austim

I remember being embarrassed asking my friends to watch this Katy Perry performance at Night of Too Many Stars, because typically celebrity-heavy primetime charity concerts are chock full of Grade-A cheese.

I remember being embarrassed asking my friends to watch this Katy Perry performance atNight of Too Many Stars, because typically celebrity-heavy primetime charity concerts are chock full of Grade-A cheese.

The happy secret to better work | Shawn Achor

Attitude of Gratitude: A Blueprint for Success + Happiness

I had a lot to be grateful for in 2017: Health, relationships, a beautiful baby boy, a comfortable home and a thriving business.

“The absence of disease is not health. Here’s how we get to health: We need to reverse the formula for happiness and success.”—Shawn Achor, TEDxBloomington

Kendrick Lamar, U2, Dave Chappelle - Performance (LIVE From The 60th GRAMMYs ®)

I’m not 100% sure who the intended audiences for award shows are, but I’m almost certain they aren’t males between 35 and 45.

DAMN Right.

Figuring your life out is difficult in your 20s.

Life advice? Yes, Please.

Figuring your life out is difficult in your 20s. Especially if the whole world is telling you that everything has to be decided and you need to be successful by the time you turn 30. It’s a lot of stress for one person to handle and that fear can keep you from making any decisions at all out of fear of getting it wrong. At this time in life, you don’t need judgment, you need advice.

2013 Conference Opening Video: It Starts With a Woman

One is not the loneliest #: Voluntarism + The Junior League

No man is an island, but it only takes one man or WO(man)to start a movement.

Regular

Make Stress Your Friend: It’s the Only Choice We’ve Got

It’s been a stressful year for people everywhere, to say the least. For Houstonians, when Hurricane Harvey hit, our lives didn’t stop.

It’s been a stressful year for people everywhere, to say the least. For Houstonians, when Hurricane Harvey hit, our lives didn’t stop. What are normally the mundane, everyday scenarios we find ourselves in are now just extra on top of whatever we’re dealing with in the aftermath.

The state of gun violence in the US, explained in 18 charts

If you’re a millennial like me, your first memory of a mass shooting in America is likely April 20, 1999.

Another Tragedy: What Do We Do Now?

At Black Sheep, we know storytelling isn’t just about awareness. It’s about disruption, transformation and cultural change. That’s why we loved our Account Director Shauna Garriques’ LinkedIn article, Kendrick Lamar’s Super Bowl Performance Was More Than Music—It Was a Masterclass in Impact Storytelling where she unpacks how Lamar turned the world’s biggest stage into a powerful commentary on racial injustice. His use of symbolism, risk and raw emotion sparked conversations far beyond the 13-minute performance.

We won’t rehash her insights here—and encourage you to read the full article—but we do want to build on them. Because what Kendrick Lamar did wasn’t just an example of impact storytelling. It was a lesson in narrative power—who gets to tell stories, how those stories shape public consciousness and why discomfort is often a sign you’re doing it right.


Owning the Narrative vs. Being Part of the Narrative

For decades, the Super Bowl halftime show has been about spectacle. Big names, bright lights and choreography built for mass appeal. But Kendrick Lamar didn’t just step into that tradition; he bent it to serve a deeper message.

That’s a crucial lesson for social impact leaders. Are you shaping your own story, or are you adjusting it to fit someone else’s expectations? Too often, organizations working in justice spaces are asked to soften their message for broader appeal. 

You write in order to change the world… if you alter, even by a millimeter, the way people look at reality, then you can change it. - James Baldwin

Real impact happens when stories are told with honesty and audacity, not when they’re polished into something more digestible.


Symbolism Isn’t Just an Aesthetic Choice—It’s a Strategy

One of the most striking aspects of Lamar’s performance was his use of visual storytelling. The prison yard set. The red, white and blue draped over Black bodies. The synchronized marching. The video game references. None of it was accidental. Every detail was designed to deepen the emotional impact of his message.

We believe the same is true for social movement storytelling. Symbolism isn’t decoration—it’s a strategic tool. The picture-superiority effect suggests that a well-placed visual cue is far more likely to be remembered than words alone. When we work with social impact organizations fighting challenging battles for issues like reproductive rights, labor justice and trans visibility, we ask: What do people need to feel before they understand what you’re saying? Because facts inform, but emotion moves people to action.

Perhaps the most important takeaway from Lamar’s performance is that discomfort is not the enemy—it’s the point. Social impact work should challenge assumptions, shift perspectives and push audiences to engage with hard truths.

As Shauna said, “Bold storytelling sparks dialogue, and dialogue is where change begins.”  Kendrick’s performance didn’t just make people watch—it made them feel. And for movements that challenge power, creating that kind of discomfort is often the first step toward a cultural shift.

Emotional resonance isn’t just a storytelling tool—it’s what makes messages stick. Research shows that people are far more likely to remember a message when it triggers an emotional response—especially when it highlights injustice. This reinforces a truth that every major movement for change has understood: growth comes from friction. Progress doesn’t happen passively. It requires people to engage with discomfort, challenge the status quo and push conversations forward, even when the path isn’t easy.

If you’re interested in active, powerful storytelling that sparks real impact and are ready to challenge the status quo with your own message, let’s talk. As Kendrick showed us—culture shifts when voices refuse to be silenced.

Kendrick Lamar Didn’t Just Perform—He Provoked. Here’s What We Can Learn About Narrative Power and Cultural Change.

The Power of Disruptive Storytelling

The Black Sheep blog is turning up the volume on community engagement, social media strategy, Houston happenings and what it means to lead a purpose-driven life.

The Black Sheep Agency | Social impact and nonprofit blog

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