The Obama Foundation on Twitter: "Only two days until civic leaders like @aimeewoodall gather at the inaugural #ObamaSummit. Be a part of it: https://t.co/WdBQALg9je… https://t.co/AYdRSHVyq1"

Sometimes, we take our inspiration from in-house. Today we look no further than our very own fearless leader, Aimee Woodall.

Thanks, Obama [Foundation Summit].

Condensed

Ferrari 512 BBi Is A Piece of Art - Petrolicious

Putting Purpose in the Driver’s Seat with Ferrari

The 1981 Ferrari 512i BB has a horizontally mounted direct-injected V12 engine that produces 335hp, 333lb/ft of torque and has a claimed top speed of 179mph.

Rapping, deconstructed: The best rhymers of all time

Breaks on a bus, brakes on a car
Breaks to make you a superstar

Rap Battle: Storytelling on the Beat

But these here breaks will rock your shoes

As writers, communicators and marketers working in a cause-driven field, we are no stranger to the importance of untold stories.

War Stories: A Voice For The Voiceless

As writers, communicators and marketers working in a cause-driven field, we are no stranger to the importance of untold stories. We use our words and creativity to create urgency and inspire action. Sometimes these stories are lost in a noisy world. Unheard.

Find Your Values, Let Them Lead You To Action

Values have become a checklist item. Behind “Mission” and “Vision,” they’re the next thing to tackle before you startup, rebrand or launch a new culture handbook. But they really shouldn’t be. Real values are baked-in to your DNA. They’re like eye color—natural, striking and permanent. You can throw on contacts, but the truth remains behind the lens.

I grew up in a Southern family that loved its sayings.

Don’t Just Scratch the Surface

My inspiration is based on The Millennial Podcast by Megan Tan, creator and host. I strongly feel that we’re all lucky that our jobs are an everyday exercise in empathy, and podcasts like these provide such a valuable way to take in an experience you may have never thought about.

The Millennial Podcast

My inspiration is based on The Millennial Podcast by Megan Tan, creator and host. I strongly feel that we’re all lucky that our jobs are an everyday exercise in empathy, and podcasts like these provide such a valuable way to take in an experience you may have never thought about.

“Do blue butterflies eat pieces of the sky?” 

“Can girls be robots?” 

“Why don’t worms have faces?”

How Does Life Live?

“Do blue butterflies eat pieces of the sky?” 

We all know the David and Goliath Bible school story: Little guy wins out big over presumed-to-win giant.

The Advantages of Disadvantages

We all know the David and Goliath Bible school story: Little guy wins out big over presumed-to-win giant. Yada yada yada—upset and unforeseen victories ensue. In Malcom Gladwell’s book, David and Goliath: Underdogs, Misfits and the Art of Battling Giants, Gladwell turns the idea that sometimes the smaller guy wins or the underdog comes out on top by flipping what we presume to be disadvantages to actual ADVANTAGES.

Who doesn’t want to start their week off with some philosophizing?

To Shock and To Awe

Who doesn’t want to start their week off with some philosophizing? Currently, I’m in the middle of slowly powering throughSeneca’s “On The Happy Life,” and a specific piece stuck out to me as relevant for our work—and a testament to the challenge of shocking and awing.

A COLLABORATIVE FILM BY GNARLY BAY + FOREST WOODWARD + FRIENDS

Special thanks to Doug Woodward, Brendan Leonard, Skip Armstrong, David Marx, Jeff Scholl, Elliot Ross, Jess Lowe, Howl Collective, Story & Heart

Edit:  Jordan Ingram + Gnarly Bay
Additional Audio Mixing:  Joshua Svare

Save the Important Places.  Protect the Grand Canyon and other wild rivers.  Please visit www.americanrivers.org/grandcanyon to learn more.

Supported by American Rivers / Chaco Footwear / NRS / Goal Zero / Marmoset Music / Story & Heart

MUSIC
01. Blind and Unwise (Instrumental) by Gregory and the Hawk
02. Honey Jars by Bryan John Appleby
03. Snowy Crescendo (Instrumental) by Bell Plaines
04. For a Film (Instrumental) by Bell Plaines
05. Awareness (Instrumental) by Lee Brooks

THE IMPORTANT PLACES.

Storytelling: The Important Places

My heart is on fire. I am surrounded by and continually following behind these incredible preservers and creators who have a knack for threading the important scenes through storytelling—a skill I want to keep growing forever.

Go ahead. Take a minute to panic because you already feel behind and overwhelmed.

Planning for Now Isn’t Good Enough

Go ahead. Take a minute to panic because you already feel behind and overwhelmed. Now take a deep breath because Benjamin P. Hardy is here to help.

On Saturday, we woke up in a world where the President of the United States put a curb on immigration by signing an order calling for a ban barring travel to the United States from seven Muslim-majority countries.

Take Action

Meet Sheepspo.

1. the process of being mentally stimulated to do or feel something, especially to do something creative by a member of the Flock

Regular

Turn and Face the Strange

I remember my first day at Black Sheep pretty vividly. I think we all know that feeling on a new job—the moment when you walk into a room of apparent strangers, with the sinking feeling that you (for some reason) simultaneously want/need the approval of every single person in the room AND a chocolate milkshake?

Write a Letter to a Stranger

I remember my first day at Black Sheep pretty vividly. I think we all know that feeling on a new job—the moment when you walk into a room of apparent strangers, with the sinking feeling that you (for some reason) simultaneously want/need the approval of every single person in the room AND a chocolate milkshake? No whipped cream, obviously. I’m watching my figure.

Today is Cyber Monday, a day when thousands upon thousands of us will shop for holiday gifts for family and friends with the click of a mouse.

A Cyber Monday Mission.

Things You Didn’t Know You Needed

We’re all about inspiration because we know how important it is with the work we do.

That PTO life: Gimme a break

We’re all about inspiration because we know how important it is with the work we do. We’re constantly looking for ways to spur on creativity and get ourselves thinking beyond the predictable for our clients. But what happens when we get tired? When we slow down? When brainstorming seems like a chore instead of a chance to rally around great ideas? When life throws a curve ball?

Bake the Cake and Eat It, Too

We’re busy. We’re overbooked. We go home stressed (presently about this election), shoulders heavy with frustration about the things that we didn’t finish, or tasks that were left undone. It happens to the best of us. But we are strivers and thrivers, and oftentimes find other ways to wind down.

Most branding advice assumes one organization with one leader making the final call. Coalitions, networks with local chapters and groups of partners chasing a shared goal don't work that way. They decide together, priorities compete and the smallest partners often have the fewest people to carry the brand once it exists.

We've been working through these dynamics with the Houston Cultural Districts and the institutions and artists around them, building a shared brand for the city's arts scene. Recently, Natalie Wells (Director of Strategy), Jo Skillman (Creative Director) and Ren Mitchell (Director of Growth) walked through that process at the Houston Media Conference in a luncheon keynote called "Undefinable On Purpose." 

Here's what we've learned that applies to any organization whose brand depends on partners it doesn't control.


Who needs to be heard before a shared brand can take shape?

A shared brand needs input from everyone who will be asked to use it, champion it or be represented by it. Those groups overlap less than most leaders expect. Funders and civic partners tend to focus on visibility and economic impact. Practitioners care about credibility and fair representation. Community members want to know whether the story sounds like them.

We layer our research so each group is heard where they'll be most candid:

1:1 interviews draw out honest perspectives from decision-makers.

Focus groups show how people negotiate their differences in real time.

Sitting in on partner board meetings, when we're invited, adds context no interview can.

This phase doubles as early community building. People are far more likely to adopt a brand they helped shape.

Try this: Before any creative work starts, list every group that will use, fund or be represented by the brand. Then decide how you'll hear from each one.


How should research tensions inform brand strategy?

A tension is a place where two things people care about pull in different directions, and both sides are usually true. As Natalie put it, tensions show where people are most invested, which makes them some of the most useful findings research can turn up.

In our work with the Houston Cultural District, nearly every strength came with a risk. Greater visibility for neighborhood arts could accelerate displacement in communities already under pressure. Recognition tends to concentrate around large institutions, leaving midsize organizations and mid-career artists out of the story. And many of the stakeholders who want a stronger collective story are the same ones who resist being summarized.

Most complex nonprofits carry their own versions: headquarters versus chapters, legacy programs versus emerging ones, a national message versus local identity. Naming them explicitly gives the creative team something real to design around. It also moves the hard conversations to the start of the process, where they cost the least.

Try this: Write your biggest tensions into the research findings as plain either/or statements. Then decide together how the brand will handle each one before design begins.


How can a brand reflect real complexity without losing clarity?

A brand can hold complexity only when it commits to a clear point of view. When research keeps concluding that a community is everything at once, creative teams stall and strategy drifts toward language that feels safe and says very little. Jo named this risk directly in the creative brief:

"We've all heard it said: Houston is a little bit of a lot of things. Diverse, a tapestry rich with culture. However, trying to be everything to everyone will water down our visual and written creative. The brand directions we propose must contain a strong point of view on who we are and why. It's difficult but necessary."

The shared brands that hold up best work as a frame. They hold many stories at once while making a clear claim about what connects them. That gives participants room to see themselves in the brand without diluting the whole.

Try this: Test every brand direction with one question: could another city or coalition say this about itself? If the answer is yes, it isn't specific enough yet.


How do you keep a coalition aligned through creative decisions?

Alignment depends on agreeing to the goal in writing before anyone sees creative. We view the creative brief as the document that nails everything to the wall. Keep it short and candid, and use it to surface likely friction before hours go into design.

The brief earns its keep later, when feedback drifts toward personal preference. The group doesn't need to agree on the shade of blue. It needs to agree the work is reaching the larger goal. With many decision-makers, holding that line keeps reviews productive and protects the timeline.

When stakeholders are creatives themselves, start with a session reviewing a wide range of visual references. The value is in the reasoning behind each reaction, which gives the group a shared vocabulary for every review that follows.

Try this: Open every creative review by rereading the brief's goal out loud. Ask reviewers to tie each piece of feedback back to it.


How does a shared brand stay recognizable across very different organizations?

Consistency in a distributed brand comes from a small set of elements that never change. A system that has to work on a neighborhood mural and a museum banner needs a recognizable thread, whether a color, a mark, a pattern or a phrase. Protect those elements and let everything around them flex to fit the partner and the setting. 

Adoption also depends on capacity. Many coalition partners have no designer or communications staff, so participation has to be easy. Toolkits, templates, co-branding guidance and ready-to-post assets lower the barrier and help smaller organizations stay visible within the brand.

Try this: Choose the few elements partners can never change. Then build a starter kit that a partner with no designer could use in an afternoon.


When should rollout planning begin for a multi-stakeholder brand?

Rollout planning should begin while the brand is still in development. A shared brand gains value only through use, so partner onboarding, distribution and digital activation need to be designed alongside the identity. Each partner should see a role that matches its capacity, from a large institution running a full campaign to a small organization sharing a single post. Planning early also surfaces practical questions, especially around funding, while there's still time to solve them.

Try this: Ask each partner now what they could realistically do in the first month after launch, and build the plan and budget around those answers.


What makes a shared brand worth the effort?

A brand built across many organizations takes more listening and more deliberate facilitation than one built for a single institution. The return is a story more people feel ownership of and will carry into their own work.

If you're leading a coalition, network or multi-partner effort and the brand keeps stalling, we can help. 

Coalitions and multi-partner networks need a brand everyone can carry. Lessons from building a shared Houston arts brand with the Houston Cultural Districts, with steps to try.

How to Build One Brand for Many Organizations | Black Sheep

What building a shared Houston arts brand with the Houston Cultural Districts taught us about building one brand for many organizations

Coalitions don’t get one decision-maker or one story. Here’s what we learned building a shared arts brand with the Houston Cultural Districts.

The Black Sheep blog is turning up the volume on community engagement, social media strategy, Houston happenings and what it means to lead a purpose-driven life.

The Black Sheep Agency | Social impact and nonprofit blog

We like to type as much as we like to listen.

We're not shy.

How Can a Coalition Share One Brand?