Father knows best: PR lessons from our dads

Father knows best.

Regular

Help! My mom won’t quit liking my Facebook posts and other social media crises

Good Advice from our favorite Baaaaad Asses

Advice from game changers.

Signing On: Getting the Best Agency for Your Buck

Things to consider when hiring an agency for the first time

Hiring an agency

How $20, a pair of boots and a letter changed my worldview

how a simple interaction changed perspective

how $20 changed perspective

The First Time Ever I Saw Your Facebook: Marketing Love Songs

love songs that explaing real-life situations

Valentine's Day Love Songs

how to use prose as inspiration for copywriting

Copywriting 101

‘Twas the week before Christmas over here at Black Sheep
Where carols were playing over loud email beeps
The lights were all hung reminding us to be cheery
But with much to be done, we started to grow weary

The clients were restless, hoping to check out soon
As the Black Sheep worked hard by the light of the moon
One last release, a few more lines of copy
We had to act fast, but we couldn’t be sloppy

Then, in a twinkling, we heard something outside
A fat man in a suit hollered, “Hop in my ride!”
We looked at each other, not sure how to respond
But he seemed pretty nice, so we shrugged and jumped on.

He yelled “Ho, ho, ho!” but it wasn’t offensive –
And somehow, we all felt less apprehensive
But where were we going? And would there be elves?
We couldn’t help wondering in spite of ourselves.

This ride, how mysterious! This old man, how hairy!
As we sped through the night, we felt twinges of merry
We noticed that time was no longer an issue
And as we turned a corner, St. Nick passed a tissue

On South By, On TEDx, on Creative Mornings and tweeting
On press conferences, clippings, on last-minute meetings
Viewing the past year with this red-clad historian
We sped through the year on his festive Delorean

He spoke not a word, as we flew near Downtown
Then over to Montrose, soon we were Heights-bound
As we saw all the things that inspire Black Sheep
That old guy was right, we all started to weep

But the tears were not sad ones, no they were quite happy
(and readers, we’re sorry, this is where things get sappy)
For a very brief second we’d let our brains forget
That the things we accomplish are worth all the sweat.

That all the experiences – big ones and small
Are really the very best present of all
And ideas, like popcorn exploding in our heads
Are better than mistletoe and a warm bed

Feeling revived and ready to spring into action
Santa dropped us off, smirking with satisfaction
But as we opened our laptops, we heard o’er the roof
“Happy holidays, Sheep!” and we all raised a hoof.

You see, we thank Santa for showing us how
All it takes is remembering what came before now
But when making a list of the naughty and nice
There’s no doubt that old man will be checking it twice

We left him a gift – to remember the night
And pasted our logo in very plain sight
On the door of his shiny time-traveling sleigh
We couldn’t resist – it’s the true Black Sheep way.

Despite our rebellion, we hope you all know
How much you have helped this ol’ company grow
Each time we make toasts to celebrate this season
We hope that you realize that YOU are the reason.

New year goals

Don’t Speak: The Top Four Ways to Brand a Body (Without a Hot Iron)

Different ways marketers can show brand loyalty

Top Four Ways to Brand a Body (Without a Hot Iron)

Coffee Talk: Ellipses— Fascist Punctuation of Insipid Insult?

Ellipses etiquette

Penguins, Monkeys and How to Leverage Your Business

leveraging your business

Remembering the successes and failures of Steve Jobs

Remembering Steve Jobs

Rage Against the Hipster Music Blog Machine

Hipster music trend

The Five Languages of Not Screwing Things Up With Your Clients

Lessons on maintaining a good relationship with clients

Keeping clients happy

Craft Punk: Why You Should Do It Yourself

Making something yourself over just buying it

Why you should do it yourself

Who Gives a $%#* About An Oxford Comma? We do.

Using the Oxford Comma

Best Practices for a case study

The Four Most Important People in Marketing

Understanding your customers and clients how to treat them

Different categories of consumers

At Black Sheep, we know storytelling isn’t just about awareness. It’s about disruption, transformation and cultural change. That’s why we loved our Account Director Shauna Garriques’ LinkedIn article, Kendrick Lamar’s Super Bowl Performance Was More Than Music—It Was a Masterclass in Impact Storytelling where she unpacks how Lamar turned the world’s biggest stage into a powerful commentary on racial injustice. His use of symbolism, risk and raw emotion sparked conversations far beyond the 13-minute performance.

We won’t rehash her insights here—and encourage you to read the full article—but we do want to build on them. Because what Kendrick Lamar did wasn’t just an example of impact storytelling. It was a lesson in narrative power—who gets to tell stories, how those stories shape public consciousness and why discomfort is often a sign you’re doing it right.


Owning the Narrative vs. Being Part of the Narrative

For decades, the Super Bowl halftime show has been about spectacle. Big names, bright lights and choreography built for mass appeal. But Kendrick Lamar didn’t just step into that tradition; he bent it to serve a deeper message.

That’s a crucial lesson for social impact leaders. Are you shaping your own story, or are you adjusting it to fit someone else’s expectations? Too often, organizations working in justice spaces are asked to soften their message for broader appeal. 

You write in order to change the world… if you alter, even by a millimeter, the way people look at reality, then you can change it. - James Baldwin

Real impact happens when stories are told with honesty and audacity, not when they’re polished into something more digestible.


Symbolism Isn’t Just an Aesthetic Choice—It’s a Strategy

One of the most striking aspects of Lamar’s performance was his use of visual storytelling. The prison yard set. The red, white and blue draped over Black bodies. The synchronized marching. The video game references. None of it was accidental. Every detail was designed to deepen the emotional impact of his message.

We believe the same is true for social movement storytelling. Symbolism isn’t decoration—it’s a strategic tool. The picture-superiority effect suggests that a well-placed visual cue is far more likely to be remembered than words alone. When we work with social impact organizations fighting challenging battles for issues like reproductive rights, labor justice and trans visibility, we ask: What do people need to feel before they understand what you’re saying? Because facts inform, but emotion moves people to action.

Perhaps the most important takeaway from Lamar’s performance is that discomfort is not the enemy—it’s the point. Social impact work should challenge assumptions, shift perspectives and push audiences to engage with hard truths.

As Shauna said, “Bold storytelling sparks dialogue, and dialogue is where change begins.”  Kendrick’s performance didn’t just make people watch—it made them feel. And for movements that challenge power, creating that kind of discomfort is often the first step toward a cultural shift.

Emotional resonance isn’t just a storytelling tool—it’s what makes messages stick. Research shows that people are far more likely to remember a message when it triggers an emotional response—especially when it highlights injustice. This reinforces a truth that every major movement for change has understood: growth comes from friction. Progress doesn’t happen passively. It requires people to engage with discomfort, challenge the status quo and push conversations forward, even when the path isn’t easy.

If you’re interested in active, powerful storytelling that sparks real impact and are ready to challenge the status quo with your own message, let’s talk. As Kendrick showed us—culture shifts when voices refuse to be silenced.

Kendrick Lamar Didn’t Just Perform—He Provoked. Here’s What We Can Learn About Narrative Power and Cultural Change.

The Power of Disruptive Storytelling

The Black Sheep blog is turning up the volume on community engagement, social media strategy, Houston happenings and what it means to lead a purpose-driven life.

The Black Sheep Agency | Social impact and nonprofit blog

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