Digital Predictions for 2024: 7 Trends to Watch

As we look ahead into what we believe will be an unpredictable 2024, with new forms of technology progressing by the day, our team has been keeping tabs on the digital realm. We’ve listed the seven obvious digital trends that will seemingly shift the world in 2024. Let’s dig into the details of what 2024 could bring to the internet.

What marketers need to know about the future of digital content

Regular

Elevating Creativity: Our 4-Day Workweek Experiment

As an agency that was established to provide a better working environment and positive, caring cultural experience surrounding the creative process (even before we settled into our impact mission in 2012), we’ve decided we can’t let this ride. That's why Black Sheep has embarked on a 4-day workweek experiment to see how it affects the way we feel and the energy we can put into our work.

How our team is embracing a new way to work together

Hopescrolling: Is Gen Z actually optimistic?

Cynical. Overstressed. Irony poisoned. The generational outlook for Gen Z is feeling bleak these days, and the marketers and strategists of the world are buried under piles of data about it all. But what if there’s a different way to think about hope? 

Gen Z never lost faith. They just express it a little… differently.

What could generative AI mean for creatives?

AI and the Future of Creativity

Fostering allyship and community in the midst of chaos

Knowing Thy Neighbor

While AI’s latest uses may seem futuristic, artificial intelligence has already been influencing our lives for decades. Two things have changed recently, though: its expanding applications for a variety of industries, and our ability to be calm about it. 

But before we panic about imminent societal collapse led by robot overlords, here’s a crash course on how we got here.

WTF is AI?

What is generative AI and what can it do for us?

Houston Landing is a local nonprofit newsroom with no paywalls to provide essential journalism that empowers our communities.

Meet Houston Landing: designing the next frontier of local news

A new, nonprofit and nonpartisan news outlet for local voices.

Sometimes, social media feels like a horror show. Can we defeat the monster and save the day?

Escaping our Social Media Spirals

7 Native American Designers You Should Know About

Support Indigenous designers in the creative industry.

Picking up the pieces and finding our voice.

We are all we've got.

Sometimes sharing our deepest thoughts is enough to give someone else the courage to move ahead.

AAPI thought leaders that can help us look ahead

Supporting AAPI Heritage and Future

Thoughts and tips for landing your first advertising job with intention

The Breakout Role

How Did We Become a B Corp: the B Corp Series

Our lessons and reflections on becoming a better business.

How Did We Become a B Corp?

We stand with trans Texans. Find ways to engage with local organizations in the fight to protect trans kids and their families.

Texas: The State of Our State

Making a list, checking it twice and shopping sustainably, which feels very nice.

Black Sheep 2021 Gift Guide

For flocking around the Christmas tree and other season's festivities. 

Giving Tuesday: A Day of Global & Digital Giving

A guide and history of Giving Tuesday, the world's largest generosity day.

A roast worthy of a turkey, but instead focused on what makes us truly grateful this season.

Here's to the American Tradition

Let's give it up for turkeys, football and violent misunderstandings

We're a B Corp. You're a B Corp. So why aren't we working together? (Hint: we could be.)

We're the Agency for B Corps

Are You a B Corp? Then We Should Be Your Agency

Here at Black Sheep, we believe you need time to step away from your desk and give your brain a reset. And so we're making mandatory time off a reality.

Mandatory Time Off Is Our New Normal

We need time to rest and come back ready. 

The Black Sheep Agency Stands in Opposition to SB7

We as a Texas business would like to affirm—loud and clear—for all our State elected officials that we do not support the passage of SB7.

Speaking up and speaking out about the preservation of expanded, accessible voting rights 

This year marks our 5th as a B Corporation, joining over 3,800 companies that push back on business and economic models that put profits over people.

Better Business is a B Corp

We deserve a world (and workplace) that gives a damn about something bigger than profits

The Hidden Political Life of Postage Stamps

The postage stamp is a lot more than a sticky tag attached to our envelopes. They are a reflection in culture, and a political tool used to persuade the masses.

Celebrating tiny sheets of beauty, patriotism + philatelic propaganda 

5.4 Million Women Lost Their Jobs Last Year 

We're looking at a sesmic shift in our workforce—and not for the better.

5.4 Million Women Lost Their Jobs Last Year

We're looking at a major shift in our workforce—and not for the better. 

Here's a roundup of podcasts created by Black creators, covering topics from culture, money, work, and history. There's something in this list for everyone.

A Collection of Podcasts for Black History and Black Culture

February is winding down, but we're continuing our celebration of Black creators.

The Divine Nine | The Daily Social Distancing Show

Black Excellence: A Short History of Black Sororities and Fraternities

The Divine 9 (D9) is a collective of Black Greek-lettered sororities and fraternities that, for decades, have been uplifting and amplifying black voices at American universities. Our Community Organizer, Torey, witnessed first-hand the black excellence these organizations promote.

The Divine Nine (D9) is the example Black collective.

We Are Hiring Chief of Staff (Now Closed)

New role for a visionary Chief of Staff at The Black Sheep Agency

Now hiring at Black Sheep in Houston for Chief of Staff

The world is loud with urgency, and it’s easy to feel stretched thin by everything demanding our attention. We get it. That’s why we’re channeling our energy, creativity and care into a focused set of Social Impact Areas—issues that move us and guide the work we do every day.

These are the issues that stir us up and move us forward—areas where we’re choosing to go deeper instead of trying to do it all at once. They give shape to our research, creative work and client collaborations, helping us stay grounded in what matters most.

For 2025, we’re digging in on three core impact area themes: 

We believe joy is fuel for change. It connects us, uplifts us and reminds us what we’re fighting for. From LGBTQ+ rights to building more inclusive workplaces, we’re elevating the moments that make us feel seen, celebrated and free.

Everyone deserves to feel safe. But right now, too many people don’t. We’re examining the systems that shape that reality—from reproductive rights to housing, climate, and community violence—and working toward a world where peace, dignity, and protection are the norm.

Young people aren’t just the future—they’re leading right now. We’re showing up to support their vision, amplify their voices and make sure the next generation has the tools, mental health support and community power to dream big and drive change.

These themes aren’t limits—they’re launchpads. Inside each one lives a network of vital, interconnected issues: from LGBTQ+ rights and work culture to gun safety, reproductive healthcare, mental health and climate justice. We’ll be writing, building, reflecting and co-creating throughout the year, and we’d love to have you in the mix.

Want to follow along, get inspired or share your work with us? Sign up for updates here.

Progress takes all of us. By learning, building and taking action together, we can push for a future that’s more just, joyful and secure.

So much needs fixing. Where do we even start?

Finding Focus in a Noisy World: Our Social Impact Areas

Semi-Condensed

How do you stay focused when everything feels urgent? We’re grounding our work in three Social Impact Areas to explore the issues that matter most and move with more purpose in 2025.

The Black Sheep blog is turning up the volume on community engagement, social media strategy, Houston happenings and what it means to lead a purpose-driven life.

The Black Sheep Agency | Social impact and nonprofit blog

We like to type as much as we like to listen.

We're not shy.

Finding Focus in a Noisy World: Our Social Impact Areas

Digital Predictions for 2024: 7 Trends to Watch

Elevating Creativity: Our 4-Day Workweek Experiment

Hopescrolling: Is Gen Z actually optimistic?

AI and the Future of Creative Work

Knowing Thy Neighbor

WTF is AI?

Meet Houston Landing: designing the next frontier of local news

Escaping our Social Media Spirals

7 Native American Designers You Should Know About

We are all we've got.

Supporting AAPI Heritage and Future

The Breakout Role

How Did We Become a B Corp?

Texas: The State of Our State

2021 Holiday Gift Guide

Giving Tuesday: A Day of Global & Digital Giving

Here's to the American Tradition

We’re the Agency for B Corps

Mandatory Time Off Is Our New Normal

The Black Sheep Agency Stands in Opposition to SB7

Better Business is a B Corp

The Hidden Political Life of Postage Stamps

5.4 Million Women Lost Their Jobs Last Year

A Collection of Podcasts for Black History and Black Culture

Black Excellence: A Short History of Black Sororities and Fraternities

We are hiring: Chief of Staff