Elevating Creativity: Our 4-Day Workweek Experiment

As an agency that was established to provide a better working environment and positive, caring cultural experience surrounding the creative process (even before we settled into our impact mission in 2012), we’ve decided we can’t let this ride. That's why Black Sheep has embarked on a 4-day workweek experiment to see how it affects the way we feel and the energy we can put into our work.

How our team is embracing a new way to work together

Regular

Here's a playlist curated by the Haus of Hoodoo with some certified bangers.

Homesick with Hoodoo

Knowing when to leave and start over is a superpower.

The Quitter's Guide to Boundaries

In the midst of another catastrophic rise in COVID-19 Cases, it's hard to feel inspired, again. Take a moment with us to find a few sparks of inspiration, from the olympics to good friends and close family. Let's be courageous together and find some inspiration.

Inspiration Dr.

Going to space is cool—but could it be a distraction tactic?

What do we need to go to space for? Why did a few billionaires spend billions to fly into space for a few minutes? What if Jeff Bezos and Elon Musk are just playing us? Maybe there's something larger at play.

GOING TO SPACE IS COOL: BUT COULD IT BE A DISTRACTION TACTIC?

Fair warning, I love everything about the Cosmos;  the wonder, the vastness of space and all of the possibilities of the unknown. 

The Revolution Might Just Start with a Mirror.

It's easy to hate our bodyies, but they're pretty magical things. With the help of some self affirmations, and a good podcast listen from Glennon Doyle, learn to treat your body like the beautiful instrument that it is.

The Revolution Might Just Start with a Mirror

Our identity is based on the deeper meaning we find in our life. Meaning comes from examining your own beliefs and core values to learn what is important to you.

When speaking of meaning and identity, it is indispensable to understand that the principle of meaning is found in the purpose of any act or sequence of acts. Whether we are driving to the grocery store or whether we try to see the entire largely unknown course of our lives stretch before us, no action or actions make sense unless they are aimed at a destination. 

Crisis of Meaning

This is a blog about how human truth is found in both marketing and comedy, humor and satire.

It's funny because it's true

Comedy, like marketing, requires human truth.

TIMOTHY OMUNDSON (FT. SELMA BLAIR) (2020) | Inside of You Podcast w/ Michael Rosenbaum #insideofyou

It's hard to navigate stress, especially when you've got an autoimmune disease. Community Organizer Torey Brown writes about how she gets through tough times.

This Too Shall Pass

Stress is difficult to manage, especially with an autoimmune disease.

Annie Dillard says “how we spend our days, is of course, how we spend our lives." It's been a year since we had to change how we spend our days, how can we change our perception of time, and make it work for us?

Time by any other name

Sounds can transport us, help us heal, help us focus and help us wind down. Here are some suggestions of soundscapes you can bring into your daily lives to help your work, and your relaxation.

From Your Laptop to the World

How we can use the internet to shift our inner landscapes to affect our external realities

Snow days make for great memories, but in the wake of the pandemic, we're lacking those miniscule moments of bliss, like being surrounded by snow.

What's Your Version of a Snow Day?

It snowed last week in my home state of Virginia.

Condemned by the Puritans, lamented by the young and wealthy and avoided by all, boredom is now an easily-remedied nuisance of yesteryear. No longer must one twiddle their thumbs in a waiting room, make small talk in an elevator, observe the faces of one’s Fellow Man in the subway, or gaze tragically out the window at passing scenery in a long silent car ride.

Transcendental Nothingness

Our screens have "cured" boredom, but is that really a good thing?

Joan Morgan  - Hip-Hop & Feminism

Since the 1990s, Black women in hip hop have been outspoken within their sexuality, freedom, self-preservation and dismantling toxic ideals and narratives.

Hip Hop Feminism Saved 2020

For me, this year has been one of complete transformation—from the inside out. 

Written by a Gen Z Digital Storyteller

A reflection on the weird parade of life and grime that this obnoxious pandemic year has spurred.

Triumphs and Laments of 2020

A reflection on the weird parade of life and grime that this obnoxious pandemic year has spurred

With the election behind us and much to happen these upcoming weeks, it's important to take a mental moment for ourselves. Here's a playlist to help keep it chill.  

Keep it chill

My iPhone screen time was up last week by 86%. 

Manifestation doesn’t just come in the form of furniture you need showing up near an oversized trash can. Manifestation is bringing something tangible into your life through attraction and belief. If you think it, it will come.

The Magical Dumpster and Manifestation

Amanda Oleander's paintings encourage us to take a second and appreciate the little things. Let it ground you, let it feel special. Then wholeheartedly soak it in.

Grounded by the Little Things

In efforts to encourage the let’s-all be-happy-and-ignore-the-chaos-for-a-little-bit ways, this’ll be short and sweet.

NSL Bites: Yvonne Force Villareal on the Power of Public Art

Yvonne’s statements on public art providing accessibility inspires work that can guide humanity and create opportunities for pause in new ways as we enter this new creative period.

The Power of Public Art

I’ve been thinking about this clip of Yvonne Force Villareal and what she said about the power of public art leading up to my trip to Marfa last week:

Why Originality is Wildly Unpopular (According to Neuroscience)

Originality is the courage to oppose and the insight to see how that opposition can change what we see in front of us.

When we think of the word “originality,” we think of the act of creation.

At Black Sheep, we know storytelling isn’t just about awareness. It’s about disruption, transformation and cultural change. That’s why we loved our Account Director Shauna Garriques’ LinkedIn article, Kendrick Lamar’s Super Bowl Performance Was More Than Music—It Was a Masterclass in Impact Storytelling where she unpacks how Lamar turned the world’s biggest stage into a powerful commentary on racial injustice. His use of symbolism, risk and raw emotion sparked conversations far beyond the 13-minute performance.

We won’t rehash her insights here—and encourage you to read the full article—but we do want to build on them. Because what Kendrick Lamar did wasn’t just an example of impact storytelling. It was a lesson in narrative power—who gets to tell stories, how those stories shape public consciousness and why discomfort is often a sign you’re doing it right.


Owning the Narrative vs. Being Part of the Narrative

For decades, the Super Bowl halftime show has been about spectacle. Big names, bright lights and choreography built for mass appeal. But Kendrick Lamar didn’t just step into that tradition; he bent it to serve a deeper message.

That’s a crucial lesson for social impact leaders. Are you shaping your own story, or are you adjusting it to fit someone else’s expectations? Too often, organizations working in justice spaces are asked to soften their message for broader appeal. 

You write in order to change the world… if you alter, even by a millimeter, the way people look at reality, then you can change it. - James Baldwin

Real impact happens when stories are told with honesty and audacity, not when they’re polished into something more digestible.


Symbolism Isn’t Just an Aesthetic Choice—It’s a Strategy

One of the most striking aspects of Lamar’s performance was his use of visual storytelling. The prison yard set. The red, white and blue draped over Black bodies. The synchronized marching. The video game references. None of it was accidental. Every detail was designed to deepen the emotional impact of his message.

We believe the same is true for social movement storytelling. Symbolism isn’t decoration—it’s a strategic tool. The picture-superiority effect suggests that a well-placed visual cue is far more likely to be remembered than words alone. When we work with social impact organizations fighting challenging battles for issues like reproductive rights, labor justice and trans visibility, we ask: What do people need to feel before they understand what you’re saying? Because facts inform, but emotion moves people to action.

Perhaps the most important takeaway from Lamar’s performance is that discomfort is not the enemy—it’s the point. Social impact work should challenge assumptions, shift perspectives and push audiences to engage with hard truths.

As Shauna said, “Bold storytelling sparks dialogue, and dialogue is where change begins.”  Kendrick’s performance didn’t just make people watch—it made them feel. And for movements that challenge power, creating that kind of discomfort is often the first step toward a cultural shift.

Emotional resonance isn’t just a storytelling tool—it’s what makes messages stick. Research shows that people are far more likely to remember a message when it triggers an emotional response—especially when it highlights injustice. This reinforces a truth that every major movement for change has understood: growth comes from friction. Progress doesn’t happen passively. It requires people to engage with discomfort, challenge the status quo and push conversations forward, even when the path isn’t easy.

If you’re interested in active, powerful storytelling that sparks real impact and are ready to challenge the status quo with your own message, let’s talk. As Kendrick showed us—culture shifts when voices refuse to be silenced.

Kendrick Lamar Didn’t Just Perform—He Provoked. Here’s What We Can Learn About Narrative Power and Cultural Change.

The Power of Disruptive Storytelling

The Black Sheep blog is turning up the volume on community engagement, social media strategy, Houston happenings and what it means to lead a purpose-driven life.

The Black Sheep Agency | Social impact and nonprofit blog

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