It's time to step back and envision all of the ways we’ve mirrored our beloved plants and adapted this year.

Phototropism

There’s not a single person on Earth who would call me a green thumb. I’ve never been able to keep a plant alive for more than a week, and that includes succulents. 

Regular

Due to our country’s most recent events, I’ve been considerably more aware of time (specifically what feels like the lack thereof).

Take your (socially constructed) time.

Due to our country’s most recent events, I’ve been considerably more aware of time (specifically what feels like the lack thereof). 

Adriano Celentano - Prisencolinensinainciusol

Adriano Celentano's song, "Prisencolinensinainciusol,” perfectly captures what American English sounds like to Italians. Something else to uncover from this nonsensical tune: Celentano’s intention to break down language barriers and inspire people to communicate more.

Prisencolinensinainciusol

Don’t be frightened by this extremely long, non-sensical word.

A 90s therapy starter pack for those who lived through it and for those who have no idea what I’m talking about.

As If, Melancholy!

A throwback therapy session for these way harsh times. 

This year has felt like a dumpster fire. Maybe even the whole landfill.

Creativity and What It Isn't

We all know that data is important, but it’s so interesting how tricky it can be when it’s being used to uncover or decide our truths and making our daily decisions. And this is a phenomenon that is far from new.

Data, deaths and dresses

I’ve been thinking a lot about data and how it tells stories about the human existence recently. 

Practice your bread making, continue to support our local restaurants and bars and check in with local food system support to combat local food insecurities. 

Breaking Bread

Bread making was all the rage in mid-March. 

For years, concern has been growing over facial recognition software and its use by police, but can we talk about why the solution they chose is to take away the tool and not to fix it?

At the End of the Data

Michelle Obama's 2020 Commencement Address

A personal reflection on the work that needs to be done.

Revolution

Putting One Foot in Front of the Other During a Pandemic

How one Black Sheep is embracing discomfort

April 16 - Meerkats

How Covid-19 has left us with time on our hands for those hobbies we never got to start.

Bored and Brilliant

A Picture Worth a Thousand Inspirations

Why you want to know about the painted lorries in India.

Horn Please Okay

How women exploring holistic health treatments being dubbed as witchcraft.

Witch, Please

What the history of hues can teach us about gender in 2020

The Secret Lives of Color

Family Matters

Why your truth trumps relatability any day

Be Specific

A look at how pervasive design bias just might be killing us

Death by default

Inspo: Why You Should Read Children's Books

A tidbit about a super small book you should definitely buy and read

Why you should read children's books

What do turtles eat

At Black Sheep, we know storytelling isn’t just about awareness. It’s about disruption, transformation and cultural change. That’s why we loved our Account Director Shauna Garriques’ LinkedIn article, Kendrick Lamar’s Super Bowl Performance Was More Than Music—It Was a Masterclass in Impact Storytelling where she unpacks how Lamar turned the world’s biggest stage into a powerful commentary on racial injustice. His use of symbolism, risk and raw emotion sparked conversations far beyond the 13-minute performance.

We won’t rehash her insights here—and encourage you to read the full article—but we do want to build on them. Because what Kendrick Lamar did wasn’t just an example of impact storytelling. It was a lesson in narrative power—who gets to tell stories, how those stories shape public consciousness and why discomfort is often a sign you’re doing it right.


Owning the Narrative vs. Being Part of the Narrative

For decades, the Super Bowl halftime show has been about spectacle. Big names, bright lights and choreography built for mass appeal. But Kendrick Lamar didn’t just step into that tradition; he bent it to serve a deeper message.

That’s a crucial lesson for social impact leaders. Are you shaping your own story, or are you adjusting it to fit someone else’s expectations? Too often, organizations working in justice spaces are asked to soften their message for broader appeal. 

You write in order to change the world… if you alter, even by a millimeter, the way people look at reality, then you can change it. - James Baldwin

Real impact happens when stories are told with honesty and audacity, not when they’re polished into something more digestible.


Symbolism Isn’t Just an Aesthetic Choice—It’s a Strategy

One of the most striking aspects of Lamar’s performance was his use of visual storytelling. The prison yard set. The red, white and blue draped over Black bodies. The synchronized marching. The video game references. None of it was accidental. Every detail was designed to deepen the emotional impact of his message.

We believe the same is true for social movement storytelling. Symbolism isn’t decoration—it’s a strategic tool. The picture-superiority effect suggests that a well-placed visual cue is far more likely to be remembered than words alone. When we work with social impact organizations fighting challenging battles for issues like reproductive rights, labor justice and trans visibility, we ask: What do people need to feel before they understand what you’re saying? Because facts inform, but emotion moves people to action.

Perhaps the most important takeaway from Lamar’s performance is that discomfort is not the enemy—it’s the point. Social impact work should challenge assumptions, shift perspectives and push audiences to engage with hard truths.

As Shauna said, “Bold storytelling sparks dialogue, and dialogue is where change begins.”  Kendrick’s performance didn’t just make people watch—it made them feel. And for movements that challenge power, creating that kind of discomfort is often the first step toward a cultural shift.

Emotional resonance isn’t just a storytelling tool—it’s what makes messages stick. Research shows that people are far more likely to remember a message when it triggers an emotional response—especially when it highlights injustice. This reinforces a truth that every major movement for change has understood: growth comes from friction. Progress doesn’t happen passively. It requires people to engage with discomfort, challenge the status quo and push conversations forward, even when the path isn’t easy.

If you’re interested in active, powerful storytelling that sparks real impact and are ready to challenge the status quo with your own message, let’s talk. As Kendrick showed us—culture shifts when voices refuse to be silenced.

Kendrick Lamar Didn’t Just Perform—He Provoked. Here’s What We Can Learn About Narrative Power and Cultural Change.

The Power of Disruptive Storytelling

The Black Sheep blog is turning up the volume on community engagement, social media strategy, Houston happenings and what it means to lead a purpose-driven life.

The Black Sheep Agency | Social impact and nonprofit blog

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