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Calculated Acts of Kindness: Putting Thought into Giving Back

Random Acts of Kindness reminding us of our humanity, inspire us and, on occasion, initiate change.

Black Sheep highlightes artist J. Michael Stovall

Blank Slate: Ft. J. Michael Stovall

Free Press Summer Fest: A Case Study in Hyper-Local Event Success

Incorporating a community of local collaborators, you open yourself up to greater opportunities for success in all aspects.

Black Sheep highlights artist Kelly Kielsmeier

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Instead of leaving public institutions out of your big plans, we encourage you to jump onto your city’s website, scope out the scene and GET INVOLVED.

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The Secret Life of A Recovering Journalist

Creating a relationship that is beneficial to journalism and public relations

Standing Up To Scrutiny: Black Sheep Makes A Commitment To Eradicate Terrible First Impressions

Working on first impressions in job interviews

A Tale of Two Cities: An Outside Perspective on Houston

An insight on Houston compared to New York City

Rewriting the Rebel’s Manifesto: 13 New Rules for Business 

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3 Myths About The Young Adult Demographic: Debunked

Understanding the young adult demographic

Blank Slate, Full Plate: Happy Thanksgiving from The Black Sheep Agency!

Happy Thanksgiving from The Black Sheep Agency!

Who’s the Trillest of Them All? Community Relations Lessons from Houston In Concert Against Hate

Businesses come out to support each other

Community Relations Lessons from Houston In Concert Against Hate

Give Your All: A Christmas Care-All for Houston’s Future

Ways local organizations can give back for the holidays

Click It or Stick It — Why Every #houvote Counts

Black Sheep interview with Artist Veronica Triplett

Blank Slate: Featuring Veronica Triplett

A Christmas Care-all: Past, Presents and Future

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TEDxHouston — To the Moon and Back

At Black Sheep, we know storytelling isn’t just about awareness. It’s about disruption, transformation and cultural change. That’s why we loved our Account Director Shauna Garriques’ LinkedIn article, Kendrick Lamar’s Super Bowl Performance Was More Than Music—It Was a Masterclass in Impact Storytelling where she unpacks how Lamar turned the world’s biggest stage into a powerful commentary on racial injustice. His use of symbolism, risk and raw emotion sparked conversations far beyond the 13-minute performance.

We won’t rehash her insights here—and encourage you to read the full article—but we do want to build on them. Because what Kendrick Lamar did wasn’t just an example of impact storytelling. It was a lesson in narrative power—who gets to tell stories, how those stories shape public consciousness and why discomfort is often a sign you’re doing it right.


Owning the Narrative vs. Being Part of the Narrative

For decades, the Super Bowl halftime show has been about spectacle. Big names, bright lights and choreography built for mass appeal. But Kendrick Lamar didn’t just step into that tradition; he bent it to serve a deeper message.

That’s a crucial lesson for social impact leaders. Are you shaping your own story, or are you adjusting it to fit someone else’s expectations? Too often, organizations working in justice spaces are asked to soften their message for broader appeal. 

You write in order to change the world… if you alter, even by a millimeter, the way people look at reality, then you can change it. - James Baldwin

Real impact happens when stories are told with honesty and audacity, not when they’re polished into something more digestible.


Symbolism Isn’t Just an Aesthetic Choice—It’s a Strategy

One of the most striking aspects of Lamar’s performance was his use of visual storytelling. The prison yard set. The red, white and blue draped over Black bodies. The synchronized marching. The video game references. None of it was accidental. Every detail was designed to deepen the emotional impact of his message.

We believe the same is true for social movement storytelling. Symbolism isn’t decoration—it’s a strategic tool. The picture-superiority effect suggests that a well-placed visual cue is far more likely to be remembered than words alone. When we work with social impact organizations fighting challenging battles for issues like reproductive rights, labor justice and trans visibility, we ask: What do people need to feel before they understand what you’re saying? Because facts inform, but emotion moves people to action.

Perhaps the most important takeaway from Lamar’s performance is that discomfort is not the enemy—it’s the point. Social impact work should challenge assumptions, shift perspectives and push audiences to engage with hard truths.

As Shauna said, “Bold storytelling sparks dialogue, and dialogue is where change begins.”  Kendrick’s performance didn’t just make people watch—it made them feel. And for movements that challenge power, creating that kind of discomfort is often the first step toward a cultural shift.

Emotional resonance isn’t just a storytelling tool—it’s what makes messages stick. Research shows that people are far more likely to remember a message when it triggers an emotional response—especially when it highlights injustice. This reinforces a truth that every major movement for change has understood: growth comes from friction. Progress doesn’t happen passively. It requires people to engage with discomfort, challenge the status quo and push conversations forward, even when the path isn’t easy.

If you’re interested in active, powerful storytelling that sparks real impact and are ready to challenge the status quo with your own message, let’s talk. As Kendrick showed us—culture shifts when voices refuse to be silenced.

Kendrick Lamar Didn’t Just Perform—He Provoked. Here’s What We Can Learn About Narrative Power and Cultural Change.

The Power of Disruptive Storytelling

The Black Sheep blog is turning up the volume on community engagement, social media strategy, Houston happenings and what it means to lead a purpose-driven life.

The Black Sheep Agency | Social impact and nonprofit blog

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