Regular

Calculated Acts of Kindness: Putting Thought into Giving Back

Random Acts of Kindness reminding us of our humanity, inspire us and, on occasion, initiate change.

Black Sheep highlightes artist J. Michael Stovall

Blank Slate: Ft. J. Michael Stovall

Free Press Summer Fest: A Case Study in Hyper-Local Event Success

Incorporating a community of local collaborators, you open yourself up to greater opportunities for success in all aspects.

Black Sheep highlights artist Kelly Kielsmeier

Blank Slate: Featuring Kelly Kielsmeier

Instead of leaving public institutions out of your big plans, we encourage you to jump onto your city’s website, scope out the scene and GET INVOLVED.

Why Civic Engagement Matters

The Secret Life of A Recovering Journalist

Creating a relationship that is beneficial to journalism and public relations

Standing Up To Scrutiny: Black Sheep Makes A Commitment To Eradicate Terrible First Impressions

Working on first impressions in job interviews

A Tale of Two Cities: An Outside Perspective on Houston

An insight on Houston compared to New York City

Rewriting the Rebel’s Manifesto: 13 New Rules for Business 

Not Just for Typophiles

3 Myths About The Young Adult Demographic: Debunked

Understanding the young adult demographic

Blank Slate, Full Plate: Happy Thanksgiving from The Black Sheep Agency!

Happy Thanksgiving from The Black Sheep Agency!

Who’s the Trillest of Them All? Community Relations Lessons from Houston In Concert Against Hate

Businesses come out to support each other

Community Relations Lessons from Houston In Concert Against Hate

Give Your All: A Christmas Care-All for Houston’s Future

Ways local organizations can give back for the holidays

Click It or Stick It — Why Every #houvote Counts

Black Sheep interview with Artist Veronica Triplett

Blank Slate: Featuring Veronica Triplett

A Christmas Care-all: Past, Presents and Future

How businesses can give during the holiday season

TEDxHouston — To the Moon and Back

The world is loud with urgency, and it’s easy to feel stretched thin by everything demanding our attention. We get it. That’s why we’re channeling our energy, creativity and care into a focused set of Social Impact Areas—issues that move us and guide the work we do every day.

These are the issues that stir us up and move us forward—areas where we’re choosing to go deeper instead of trying to do it all at once. They give shape to our research, creative work and client collaborations, helping us stay grounded in what matters most.

For 2025, we’re digging in on three core impact area themes: 

We believe joy is fuel for change. It connects us, uplifts us and reminds us what we’re fighting for. From LGBTQ+ rights to building more inclusive workplaces, we’re elevating the moments that make us feel seen, celebrated and free.

Everyone deserves to feel safe. But right now, too many people don’t. We’re examining the systems that shape that reality—from reproductive rights to housing, climate, and community violence—and working toward a world where peace, dignity, and protection are the norm.

Young people aren’t just the future—they’re leading right now. We’re showing up to support their vision, amplify their voices and make sure the next generation has the tools, mental health support and community power to dream big and drive change.

These themes aren’t limits—they’re launchpads. Inside each one lives a network of vital, interconnected issues: from LGBTQ+ rights and work culture to gun safety, reproductive healthcare, mental health and climate justice. We’ll be writing, building, reflecting and co-creating throughout the year, and we’d love to have you in the mix.

Want to follow along, get inspired or share your work with us? Sign up for updates here.

Progress takes all of us. By learning, building and taking action together, we can push for a future that’s more just, joyful and secure.

So much needs fixing. Where do we even start?

Finding Focus in a Noisy World: Our Social Impact Areas

Semi-Condensed

How do you stay focused when everything feels urgent? We’re grounding our work in three Social Impact Areas to explore the issues that matter most and move with more purpose in 2025.

The Black Sheep blog is turning up the volume on community engagement, social media strategy, Houston happenings and what it means to lead a purpose-driven life.

The Black Sheep Agency | Social impact and nonprofit blog

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