20 Bob Ross quotes from Joy of painting - "How to be happy by Bob Ross"

If I could have a penny for every time I’ve felt overwhelmed. Work’s crazy. Life’s crazy. There’re bills and deadlines to deal with every day. Adulting is hard.

Have a Happy Little Day

But you need a breather. I need a breather. We all need a breather. A breather that’ll give us back a slice of peace and positivity in a world full of problems and pessimism, remind us that shit’s going to be just fine.

Condensed

Suspiria favourite clip

Hereditary (2018) - *Creepy scene* High quality *1080p*

Halloween is Wednesday, which means we’ve had an almost full month of haunted houses, grinning jack-o-lanterns, an unwanted proliferation of candy corn and horror movies.

Horror is where the heart is

Four Black Sheep move up making this a real “Promoted Post”

When it comes to our agency, we don’t beat around the bush about how important the people are.

Regular

This past summer, I met my family in Junction, Texas to kayak the south fork of the Llano River.

The Disappearing Art of Iconography

Ritual vs routine: Developing habits that matter

Are you a habitual habit maker/breaker? Me too.

Unexpected: Building creativity through small rebellions

Reveling in the unexpected should be your next #lifegoal and brand strategy.

Reveling in the unexpected should be your next #lifegoal and brand strategy. Here are 5 tips to become memorable shared by our Creative Director Jo Skillman at the Creative Circles Conference 2018.

The radical act of being your authentic self

How to start a movement | Derek Sivers

The importance of being a follower in today’s leader-obsessed society

I tend to be the person who doesn’t like being the center of attention.

Empowerment through education and bucking the damn system

Our collective brains are abuzz with back-to-school feels – but education is a daily obsession at Black Sheep.

Our collective brains are abuzz with back-to-school feels – but education is a daily obsession at Black Sheep. Read on for two book reports covering the promise of student-empowered learning and the impact of education on an unlikely Ph.D. candidate with a conflicting past.

Empower: What Happens When Students Own Their Learning

Reading Rainbow: Take a look. It’s now in a podcast.

Reading used to be a way to get ahead in class or learn a new thing or word.

Reading used to be a way to get ahead in class or learn a new thing or word. It was a way for me to escape, yes, but in a fun and adventurous way. Now, reading is more of an escape in a real way. My life is busy, the world around me is kind of a mess right now—I just want to forget about it sometimes.

The power of design process as told through a poster series

The Black Sheep team loves process as much as we love the written word and the visual art form.

The Black Sheep team loves process as much as we love the written word and the visual art form. By nature of the work we do, we love smashing words, visuals and heart together – mesmerized by how they intersect to create a powerful, lasting message.

How to interview like a late night talk show host

Barbara Walters, Stephen Colbert, David Letterman—we’re coming for you.

Barbara Walters, Stephen Colbert, David Letterman—we’re coming for you. Ever wonder how the pros make media interviews look so effortless?

Read on for a Top 10 Media Interview Tips List (you know, Letterman style) from a seasoned interview pro in his own right: Craig Cohen, host and executive producer of Houston Matters.

The hidden power of smiling | Ron Gutman

At Black Sheep, we talk a lot about rebellion and activism. We’re known to enjoy protesting, wheatpasting and the occasional theft of an inanimate animal.

Smile Like Your Life Depends On It

University of Texas at Austin 2014 Commencement Address - Admiral William H. McRaven

The first step to changing the world is making your bed.

Change the World by Changing Your Sheets

The first step to changing the world is making your bed. 

You’d never think that changing the world starts out with something as mundane as tidying up the bed before you start your day. We don’t realize our lives can undergo a drastic change through things that aren’t grand and bold. The little things matter too, y’know.

The Flying Busman - Mickey Mahan

How to Successfully “Fail” and Win at Life

What others consider failure, may be your biggest accomplishment.

We need to talk about an injustice | Bryan Stevenson

Talking About Injustice… and Other Topics

I recently revisited a book I received a long time ago called Talk Like Ted.

I recently revisited a book I received a long time ago called Talk Like Ted.

In it, they do case studies of some of the most successful Ted Talks. One of them was Bryan Stevenson’s “We Need To Talk About an Injustice.” It received the longest standing ovation for a Ted Talk at the time.

Mentor Me This: Natalie Dishes on the Perks of Being in the Loop

It was a sweltering August day when I, at the age of 21, drove from my small hometown in Louisiana to Houston to start my new life with my new husband.

It was a sweltering August day when I, at the age of 21, drove from my small hometown in Louisiana to Houston to start my new life with my new husband. He likes to joke that he never actually saw me driving my car because I’d followed him so closely that I wasn’t visible in the mirrors. I’d graduated that summer with my B.F.A. and was eager to begin my grown-up career in graphic design. Pedal to the metal, despite how intimidated I was heading in this new direction.

2 billion impressions is great, changing the future with college bound students is better

First impressions matter, right?  So what happens after 2 BILLION impressions?

First impressions matter, right?  So what happens after 2 BILLION impressions?  We found out with our Michelle Obama’s #CollegeSigningDay partnership this year.

Moving Forward | Uber

Facebook Here Together (UK)

That’s a Lot of Money to Say You’re Sorry

How to Build a Movement: The 4 Pillars of Community Activation

Movements change people.  Changed people change the world.

Most branding advice assumes one organization with one leader making the final call. Coalitions, networks with local chapters and groups of partners chasing a shared goal don't work that way. They decide together, priorities compete and the smallest partners often have the fewest people to carry the brand once it exists.

We've been working through these dynamics with the Houston Cultural Districts and the institutions and artists around them, building a shared brand for the city's arts scene. Recently, Natalie Wells (Director of Strategy), Jo Skillman (Creative Director) and Ren Mitchell (Director of Growth) walked through that process at the Houston Media Conference in a luncheon keynote called "Undefinable On Purpose." 

Here's what we've learned that applies to any organization whose brand depends on partners it doesn't control.


Who needs to be heard before a shared brand can take shape?

A shared brand needs input from everyone who will be asked to use it, champion it or be represented by it. Those groups overlap less than most leaders expect. Funders and civic partners tend to focus on visibility and economic impact. Practitioners care about credibility and fair representation. Community members want to know whether the story sounds like them.

We layer our research so each group is heard where they'll be most candid:

1:1 interviews draw out honest perspectives from decision-makers.

Focus groups show how people negotiate their differences in real time.

Sitting in on partner board meetings, when we're invited, adds context no interview can.

This phase doubles as early community building. People are far more likely to adopt a brand they helped shape.

Try this: Before any creative work starts, list every group that will use, fund or be represented by the brand. Then decide how you'll hear from each one.


How should research tensions inform brand strategy?

A tension is a place where two things people care about pull in different directions, and both sides are usually true. As Natalie put it, tensions show where people are most invested, which makes them some of the most useful findings research can turn up.

In our work with the Houston Cultural District, nearly every strength came with a risk. Greater visibility for neighborhood arts could accelerate displacement in communities already under pressure. Recognition tends to concentrate around large institutions, leaving midsize organizations and mid-career artists out of the story. And many of the stakeholders who want a stronger collective story are the same ones who resist being summarized.

Most complex nonprofits carry their own versions: headquarters versus chapters, legacy programs versus emerging ones, a national message versus local identity. Naming them explicitly gives the creative team something real to design around. It also moves the hard conversations to the start of the process, where they cost the least.

Try this: Write your biggest tensions into the research findings as plain either/or statements. Then decide together how the brand will handle each one before design begins.


How can a brand reflect real complexity without losing clarity?

A brand can hold complexity only when it commits to a clear point of view. When research keeps concluding that a community is everything at once, creative teams stall and strategy drifts toward language that feels safe and says very little. Jo named this risk directly in the creative brief:

"We've all heard it said: Houston is a little bit of a lot of things. Diverse, a tapestry rich with culture. However, trying to be everything to everyone will water down our visual and written creative. The brand directions we propose must contain a strong point of view on who we are and why. It's difficult but necessary."

The shared brands that hold up best work as a frame. They hold many stories at once while making a clear claim about what connects them. That gives participants room to see themselves in the brand without diluting the whole.

Try this: Test every brand direction with one question: could another city or coalition say this about itself? If the answer is yes, it isn't specific enough yet.


How do you keep a coalition aligned through creative decisions?

Alignment depends on agreeing to the goal in writing before anyone sees creative. We view the creative brief as the document that nails everything to the wall. Keep it short and candid, and use it to surface likely friction before hours go into design.

The brief earns its keep later, when feedback drifts toward personal preference. The group doesn't need to agree on the shade of blue. It needs to agree the work is reaching the larger goal. With many decision-makers, holding that line keeps reviews productive and protects the timeline.

When stakeholders are creatives themselves, start with a session reviewing a wide range of visual references. The value is in the reasoning behind each reaction, which gives the group a shared vocabulary for every review that follows.

Try this: Open every creative review by rereading the brief's goal out loud. Ask reviewers to tie each piece of feedback back to it.


How does a shared brand stay recognizable across very different organizations?

Consistency in a distributed brand comes from a small set of elements that never change. A system that has to work on a neighborhood mural and a museum banner needs a recognizable thread, whether a color, a mark, a pattern or a phrase. Protect those elements and let everything around them flex to fit the partner and the setting. 

Adoption also depends on capacity. Many coalition partners have no designer or communications staff, so participation has to be easy. Toolkits, templates, co-branding guidance and ready-to-post assets lower the barrier and help smaller organizations stay visible within the brand.

Try this: Choose the few elements partners can never change. Then build a starter kit that a partner with no designer could use in an afternoon.


When should rollout planning begin for a multi-stakeholder brand?

Rollout planning should begin while the brand is still in development. A shared brand gains value only through use, so partner onboarding, distribution and digital activation need to be designed alongside the identity. Each partner should see a role that matches its capacity, from a large institution running a full campaign to a small organization sharing a single post. Planning early also surfaces practical questions, especially around funding, while there's still time to solve them.

Try this: Ask each partner now what they could realistically do in the first month after launch, and build the plan and budget around those answers.


What makes a shared brand worth the effort?

A brand built across many organizations takes more listening and more deliberate facilitation than one built for a single institution. The return is a story more people feel ownership of and will carry into their own work.

If you're leading a coalition, network or multi-partner effort and the brand keeps stalling, we can help. 

Coalitions and multi-partner networks need a brand everyone can carry. Lessons from building a shared Houston arts brand with the Houston Cultural Districts, with steps to try.

How to Build One Brand for Many Organizations | Black Sheep

What building a shared Houston arts brand with the Houston Cultural Districts taught us about building one brand for many organizations

Coalitions don’t get one decision-maker or one story. Here’s what we learned building a shared arts brand with the Houston Cultural Districts.

The Black Sheep blog is turning up the volume on community engagement, social media strategy, Houston happenings and what it means to lead a purpose-driven life.

The Black Sheep Agency | Social impact and nonprofit blog

We like to type as much as we like to listen.

We're not shy.

How Can a Coalition Share One Brand?