When I was visiting The Museum of Fine Arts’ Shooting the Moon: Photographs from the Museum’s Collection 50 years After Apollo 11 this past weekend, I found a small art depiction of a native tribe gathering around outside during an eclipse and supposedly making noise.

Share One, Share All.

When I was visiting The Museum of Fine Arts’ Shooting the Moon: Photographs from the Museum’s Collection 50 years After Apollo 11 this past weekend, I found a small art depiction of a native tribe gathering around outside during an eclipse and supposedly making noise. The exhibit label explained that they believed there was a giant animal in the sky trying to eat the sun—therefore everyone had to go outside and make noise to scare the animal away.

Semi-Condensed

We believe in the power of great design to build creative concepts that push nonprofit communities to the brink of action.

How to use design to activate people for good

For years I’ve been designing logos, brands, and engagement campaigns for a brand strategy and creative agency called Black Sheep. We’re called Black Sheep for all the reasons you might guess: We do things differently. We’re ahead of the curve. We break the rules. Blah, blah, blah, insert predictable design agency phrase here. 

Regular

Donating Your Work: Don’t Get Taken for a Ride

Raise your hand if you’ve ever been hit up for free (or deeply discounted) work.

Keep your hand up if you said yes to doing the free (or deeply discounted) work because it was “for a good cause.”

Drop that hand onto your face if you ended up hating everything about the experience of the free (or deeply discounted) work you ended up doing. That’s a facepalm, and it’s the correct response to a whole lot of the donated work designers and marketers end up doing.

Condensed

Well-behaved is overrated: The silences and gaps that make history

“Well-behaved women seldom make history” — an oft-repeated quote with a surprising history itself.

“Well-behaved women seldom make history” — an oft-repeated quote with a surprising history itself.

Accessibility and Aggression: The Weirdly Harmonic Rules of Krav Maga

I’ve been taking lessons in Krav Maga (Hebrew for “contact combat”) for about eight months now.

Happy National Book Lovers Day. From, The Flock.

Today, The Flock is celebrating National Book Lovers Day.

I had a hard time coming up with something motivational to say on a Monday. I was in charge of finding and posting motivation Monday quotes for social media at a previous job.

Moments Worth Recognition

I had a hard time coming up with something motivational to say on a Monday. I was in charge of finding and posting motivation Monday quotes for social media at a previous job. Every Monday I would wake up thinking, “Shit–what’s a motivational quote I can post that has less than 10 words?” And this morning was, “Shit–what’s a motivational thing I can talk about thats more than ten words?”

At Black Sheep, activating people around things that matter looks different every day.

Make America Dinner Again

At Black Sheep, activating people around things that matter looks different every day. Sometimes we’re rallying big crowds for an event. Sometimes we’re championing our clients’ causes by counting impressions and reach. Lately, we’re sitting down for dinner with a few strangers in our space to talk politics.

If the idea of inviting a bunch of people you don’t know to dinner and immediately bringing up the last election sounds like a twisted nightmare to you, there are a couple of ladies you should meet.

In 2017, following a heated presidential election (you know the one), two women created Make America Dinner Again (MADA), exploring the idea that dinner and thoughtful conversation could bring people together… again.

It’s easy to feel like you don’t belong or like you weren’t meant to be here – as an artist or a creative, as an activist or even just as a person (you’re always welcomed here).

Originality is dead. Let’s steal.

It’s easy to feel like you don’t belong or like you weren’t meant to be here – as an artist or a creative, as an activist or even just as a person (you’re always welcomed here). A lot of the time, we feel like phonies, as Holden Caulfield would say.

When play gets serious and science gets seriously fun

All work and no play makes Jack a dull boy.

Embrace the serious science of play to re-connect to the brain boosting power of fun. Your inner child and future self will thank you.

Why are we changing maps?  (from The West Wing)

Last weekend, under a threat from ICE officials of upcoming raids, I gathered with hundreds of other activists to protest the following: immigration detention facilities, separation of families at the border, treatment of asylum seekers at the border, unsafe and inhumane conditions at the facilities at the border and the aforementioned ICE raids.

The World Wasn’t Made with Borders.

Empowerment + Time = Change

Recently, I heard a story of an airport security guard named LaDonna who effectively changed the entire work culture of the airport. I think the reason this story spoke to me, is that contrast to the typical “American Dream” stories we hear, this isn’t a story about a woman who worked her way from the ground up–well, it is, but that’s not the point–it’s a story about one person changing a larger problem through smaller actions.

Compressed

Every day feels so overwhelming. To start, there’s just life.

A Book Report: Everybody Always

3 steps to turn everyday get-togethers into transformative gatherings | Priya Parker

Planning a good party or experience can feel really overwhelming.

More than a Party, for Party’s Sake

Planning a good party or experience can feel really overwhelming. 

I’m riding through the scorching pavements of Louisiana.

Can I Hold the Mic?

I’m riding through the scorching pavements of Louisiana. It’s 2 p.m. I passionately, emotionally and thuggishly listen to Solange as she philosophically elaborates:

“I can’t be a singular expression of myself–there’s too many parts, too many spaces, too many manifestations, too many lines, too many curves, too many troubles, too many journeys, too many mountains, too many rivers, so many.”

I correlate this 5-hour journey with a personal, vulnerable journey. I patiently waited for my touchdown in Houston–directly alluding to my patience during moments where the heavy weight of the world seems to be a strain on my serotonin levels.

Texas Children's Hospital performs Rachel Platten's "Fight Song"

There have been enough think pieces published to know we exist in an attention economy.

This is My Fight Song

There have been enough think pieces published to know we exist in an attention economy. Every one and every thing is fighting for our eyeballs and brain power. And it is EXHAUSTING to try to consume and manage all of the content being pulsed out by the media, brands and the digital social connections in one’s universe. 

40,000 People Need Us To Think Differently About Gun Violence

Gun violence. “We need to turn this over to science and take it away from politics.”

Ever since I can recall thinking, I can recall daydreaming.

In Defense of Daydreaming

Situatedness Animation

Understanding our situatedness, blowing up assumptions

What are the things your brain has been conditioned to believe as “true”? What should you re-examine, pull apart and re-assemble with intention?

No lip, all heart: We are an Inc. Best Workplace 2019

The only way to truly be the best at what you do is to know that being “the best” isn’t static. It’s a measure that rises and falls.

At Black Sheep, we know storytelling isn’t just about awareness. It’s about disruption, transformation and cultural change. That’s why we loved our Account Director Shauna Garriques’ LinkedIn article, Kendrick Lamar’s Super Bowl Performance Was More Than Music—It Was a Masterclass in Impact Storytelling where she unpacks how Lamar turned the world’s biggest stage into a powerful commentary on racial injustice. His use of symbolism, risk and raw emotion sparked conversations far beyond the 13-minute performance.

We won’t rehash her insights here—and encourage you to read the full article—but we do want to build on them. Because what Kendrick Lamar did wasn’t just an example of impact storytelling. It was a lesson in narrative power—who gets to tell stories, how those stories shape public consciousness and why discomfort is often a sign you’re doing it right.


Owning the Narrative vs. Being Part of the Narrative

For decades, the Super Bowl halftime show has been about spectacle. Big names, bright lights and choreography built for mass appeal. But Kendrick Lamar didn’t just step into that tradition; he bent it to serve a deeper message.

That’s a crucial lesson for social impact leaders. Are you shaping your own story, or are you adjusting it to fit someone else’s expectations? Too often, organizations working in justice spaces are asked to soften their message for broader appeal. 

You write in order to change the world… if you alter, even by a millimeter, the way people look at reality, then you can change it. - James Baldwin

Real impact happens when stories are told with honesty and audacity, not when they’re polished into something more digestible.


Symbolism Isn’t Just an Aesthetic Choice—It’s a Strategy

One of the most striking aspects of Lamar’s performance was his use of visual storytelling. The prison yard set. The red, white and blue draped over Black bodies. The synchronized marching. The video game references. None of it was accidental. Every detail was designed to deepen the emotional impact of his message.

We believe the same is true for social movement storytelling. Symbolism isn’t decoration—it’s a strategic tool. The picture-superiority effect suggests that a well-placed visual cue is far more likely to be remembered than words alone. When we work with social impact organizations fighting challenging battles for issues like reproductive rights, labor justice and trans visibility, we ask: What do people need to feel before they understand what you’re saying? Because facts inform, but emotion moves people to action.

Perhaps the most important takeaway from Lamar’s performance is that discomfort is not the enemy—it’s the point. Social impact work should challenge assumptions, shift perspectives and push audiences to engage with hard truths.

As Shauna said, “Bold storytelling sparks dialogue, and dialogue is where change begins.”  Kendrick’s performance didn’t just make people watch—it made them feel. And for movements that challenge power, creating that kind of discomfort is often the first step toward a cultural shift.

Emotional resonance isn’t just a storytelling tool—it’s what makes messages stick. Research shows that people are far more likely to remember a message when it triggers an emotional response—especially when it highlights injustice. This reinforces a truth that every major movement for change has understood: growth comes from friction. Progress doesn’t happen passively. It requires people to engage with discomfort, challenge the status quo and push conversations forward, even when the path isn’t easy.

If you’re interested in active, powerful storytelling that sparks real impact and are ready to challenge the status quo with your own message, let’s talk. As Kendrick showed us—culture shifts when voices refuse to be silenced.

Kendrick Lamar Didn’t Just Perform—He Provoked. Here’s What We Can Learn About Narrative Power and Cultural Change.

The Power of Disruptive Storytelling

The Black Sheep blog is turning up the volume on community engagement, social media strategy, Houston happenings and what it means to lead a purpose-driven life.

The Black Sheep Agency | Social impact and nonprofit blog

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