Did you let Valentine’s creep up on you? Were you bummed with the lack of creativity in this year’s crop of cards?

Valentine’s Printables

Condensed

We are firm believers in the power of tiny habits – those small, daily, recurring actions that build up over time into something far greater than one single grand gesture.

The Mighty Power in Your Tiny Actions

How Being a Geophysicist Made Me a Better Communicator

I was working as a reporter for my hometown’s paper this past summer and a super 80’s Canadian rock band was coming to town, and I was tasked with interviewing the lead singer (when I say ‘super 80’s’ I mean I remember listening to them on cassette tape with my dad).

The fear of not belonging is a pretty freaky-strong psychological phenomena for us humans. In days gone by, social isolation could mean the difference between literal life and death.

Stuck in the middle with you

A few months ago, I felt the need to join the rest of the modern yuppie world and find a podcast to listen to on my commute to and from work

How a podcast made me feel less alone

I eat a lot of soup for lunch when I’m at work. (Let’s face it; I’m not responsible enough for weekly meal prep.) And I’m known for eating soup.

Art, Soup and Third-Party Credibility

I eat a lot of soup for lunch when I’m at work. (Let’s face it; I’m not responsible enough for weekly meal prep.) And I’m known for eating soup. Even in the summer. From a giant soup mug that Adam warns everyone about.

You just gotta rum with it.

I’ve been reading ‘And a Bottle of Rum, A History of the New World in Ten Cocktails.’

Jan Švankmajer - BREAKFAST (FOOD 1992)

Jan Švankmajer - Lunch (Food 1992).

A look into the Grotesque with Jan Svankmajer

Czech filmmaker Jan Svankmajer has been a major influence among young animators for his strange and often grotesque short films and unusual animation and editing style.

Find what matters in your life and how to take action to be the social-impact-driven human you want to be.

Distil your personal purpose for creating positive change

The Value of Knowing Your Personal Values

Embrace incrementalism to make huge change through tiny habits and daily action

The mighty power of tiny actions and incrementalism

In trying to define activism, we constantly use the phrase “bringing about positive change or progress in a community.”

The 10 Suggestions

Activism is changing and here’s what we know

We activate people around things that matter. It’s our bottom line. It’s who we are. We’re activators, or more colloquially, activists. And here’s the thing—activism is changing. We don’t know what the future holds; all we know is that we’re gonna be here for it. As part of that, Black Sheep is embarking on a year-long campaign that will dive into the uncharted depths of our work, shake us loose from what we think we know and open a realm of possibilities that we’ll share with you, our clients and just about anyone who is willing to listen.

We activate people around things that matter.

Regular

1969. Activist was defined as “a person who does things with decision and energy.”

Activist. What’s in a name?

A view from the inbox of Aimee Woodall: Tuesday, November 27, 2018

Bless This Mess: Fixing Giving Tuesday

We’re hiring for an Administrative Concierge/Jack of All Trades/Task Master/Office Mom/General Getter of Things Done. And, hey, you can even help us pick your title.

Are you the match we’re missing?

Beautiful new words to describe obscure emotions | John Koenig

Need to express an obscure feeling? Use your words.

Juliet Capulet isn’t the only one asking “what’s in a name?” As it turns out, the Shakespearean leading lady might have been onto
something 400 years ago.

Juliet Capulet isn’t the only one asking “what’s in a name?” As it turns out, the Shakespearean leading lady might have been onto

20 Bob Ross quotes from Joy of painting - "How to be happy by Bob Ross"

If I could have a penny for every time I’ve felt overwhelmed. Work’s crazy. Life’s crazy. There’re bills and deadlines to deal with every day. Adulting is hard.

Have a Happy Little Day

But you need a breather. I need a breather. We all need a breather. A breather that’ll give us back a slice of peace and positivity in a world full of problems and pessimism, remind us that shit’s going to be just fine.

Suspiria favourite clip

Hereditary (2018) - *Creepy scene* High quality *1080p*

Halloween is Wednesday, which means we’ve had an almost full month of haunted houses, grinning jack-o-lanterns, an unwanted proliferation of candy corn and horror movies.

Horror is where the heart is

Four Black Sheep move up making this a real “Promoted Post”

When it comes to our agency, we don’t beat around the bush about how important the people are.

This past summer, I met my family in Junction, Texas to kayak the south fork of the Llano River.

The Disappearing Art of Iconography

At Black Sheep, we know storytelling isn’t just about awareness. It’s about disruption, transformation and cultural change. That’s why we loved our Account Director Shauna Garriques’ LinkedIn article, Kendrick Lamar’s Super Bowl Performance Was More Than Music—It Was a Masterclass in Impact Storytelling where she unpacks how Lamar turned the world’s biggest stage into a powerful commentary on racial injustice. His use of symbolism, risk and raw emotion sparked conversations far beyond the 13-minute performance.

We won’t rehash her insights here—and encourage you to read the full article—but we do want to build on them. Because what Kendrick Lamar did wasn’t just an example of impact storytelling. It was a lesson in narrative power—who gets to tell stories, how those stories shape public consciousness and why discomfort is often a sign you’re doing it right.


Owning the Narrative vs. Being Part of the Narrative

For decades, the Super Bowl halftime show has been about spectacle. Big names, bright lights and choreography built for mass appeal. But Kendrick Lamar didn’t just step into that tradition; he bent it to serve a deeper message.

That’s a crucial lesson for social impact leaders. Are you shaping your own story, or are you adjusting it to fit someone else’s expectations? Too often, organizations working in justice spaces are asked to soften their message for broader appeal. 

You write in order to change the world… if you alter, even by a millimeter, the way people look at reality, then you can change it. - James Baldwin

Real impact happens when stories are told with honesty and audacity, not when they’re polished into something more digestible.


Symbolism Isn’t Just an Aesthetic Choice—It’s a Strategy

One of the most striking aspects of Lamar’s performance was his use of visual storytelling. The prison yard set. The red, white and blue draped over Black bodies. The synchronized marching. The video game references. None of it was accidental. Every detail was designed to deepen the emotional impact of his message.

We believe the same is true for social movement storytelling. Symbolism isn’t decoration—it’s a strategic tool. The picture-superiority effect suggests that a well-placed visual cue is far more likely to be remembered than words alone. When we work with social impact organizations fighting challenging battles for issues like reproductive rights, labor justice and trans visibility, we ask: What do people need to feel before they understand what you’re saying? Because facts inform, but emotion moves people to action.

Perhaps the most important takeaway from Lamar’s performance is that discomfort is not the enemy—it’s the point. Social impact work should challenge assumptions, shift perspectives and push audiences to engage with hard truths.

As Shauna said, “Bold storytelling sparks dialogue, and dialogue is where change begins.”  Kendrick’s performance didn’t just make people watch—it made them feel. And for movements that challenge power, creating that kind of discomfort is often the first step toward a cultural shift.

Emotional resonance isn’t just a storytelling tool—it’s what makes messages stick. Research shows that people are far more likely to remember a message when it triggers an emotional response—especially when it highlights injustice. This reinforces a truth that every major movement for change has understood: growth comes from friction. Progress doesn’t happen passively. It requires people to engage with discomfort, challenge the status quo and push conversations forward, even when the path isn’t easy.

If you’re interested in active, powerful storytelling that sparks real impact and are ready to challenge the status quo with your own message, let’s talk. As Kendrick showed us—culture shifts when voices refuse to be silenced.

Kendrick Lamar Didn’t Just Perform—He Provoked. Here’s What We Can Learn About Narrative Power and Cultural Change.

The Power of Disruptive Storytelling

The Black Sheep blog is turning up the volume on community engagement, social media strategy, Houston happenings and what it means to lead a purpose-driven life.

The Black Sheep Agency | Social impact and nonprofit blog

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