If you self-identify as a member of “Weird Twitter,” or even have a sense of what it is, you’re probably not too fond of the description—yet it’s probably the most realistic explanation of the phenomena.

An Aliebn Confuesed Abot Humamn Lamguage

Condensed

On a week that starts with honoring one of the world’s most recognized figures of peace, protest and civil disobedience, it seems fitting to close it out with a march.

MARCHING TO MY OWN BLEAT

Motorcycle accidents, keyboard activism and my trip to the White House.

Will The Real Optimists Please Stand Up?

Meet Sheepspo.

1. the process of being mentally stimulated to do or feel something, especially to do something creative by a member of the Flock

Regular

This year we resolve to be feverishly focused on activating people around things that matter.

2017: Finding the internet’s backbone.

This year we resolve to be feverishly focused on activating people around things that matter. More on that later, but today we want to talk about how the internet landscape needs to be different in 2017—starting with social media and how free we let speech be.

Turn and Face the Strange

Finally feeds are becoming less inundated with Millennial-focused strategy articles trying to pin down a generation taking up 20 percent of the population.

Gen Z: The Change You Wish to See

Finally feeds are becoming less inundated with Millennial-focused strategy articles trying to pin down a generation taking up 20 percent of the population. News flash—it can’t be done that easily—and frankly, if you’re still trying to figure out Millennials, you’ve got another thing coming: Gen Z is here, and like the younger sibling they are, they’re watching.

I remember my first day at Black Sheep pretty vividly. I think we all know that feeling on a new job—the moment when you walk into a room of apparent strangers, with the sinking feeling that you (for some reason) simultaneously want/need the approval of every single person in the room AND a chocolate milkshake?

Write a Letter to a Stranger

I remember my first day at Black Sheep pretty vividly. I think we all know that feeling on a new job—the moment when you walk into a room of apparent strangers, with the sinking feeling that you (for some reason) simultaneously want/need the approval of every single person in the room AND a chocolate milkshake? No whipped cream, obviously. I’m watching my figure.

CareAll enabled our communities to make this season a memorable one for the kids and teens of Boys & Girls Harbor, and we’ve finally had a moment to stop and reflect on giving and our own families this holiday season.

Black Sheep Gift Guide

CareAll enabled our communities to make this season a memorable one for the kids and teens of Boys & Girls Harbor, and we’ve finally had a moment to stop and reflect on giving and our own families this holiday season.

Black Sheep Quarterly Jams List

Compressed

Today is Cyber Monday, a day when thousands upon thousands of us will shop for holiday gifts for family and friends with the click of a mouse.

A Cyber Monday Mission.

Things You Didn’t Know You Needed

Y’all, it’s about to be #GivingTuesday. A global day of giving, fueled by the power of social media and collaboration, this next Tuesday is your time to jump online, check out some charities gettin’ it done and head out to join them.

#52Causes: Time To Go Volunteer

Y’all, it’s about to be #GivingTuesday. A global day of giving, fueled by the power of social media and collaboration, this next Tuesday is your time to jump online, check out some charities gettin’ it done and head out to join them.  

Outside Perspectives: Whether You Know It or Not

We’re all about inspiration because we know how important it is with the work we do.

That PTO life: Gimme a break

We’re all about inspiration because we know how important it is with the work we do. We’re constantly looking for ways to spur on creativity and get ourselves thinking beyond the predictable for our clients. But what happens when we get tired? When we slow down? When brainstorming seems like a chore instead of a chance to rally around great ideas? When life throws a curve ball?

Bake the Cake and Eat It, Too

We’re busy. We’re overbooked. We go home stressed (presently about this election), shoulders heavy with frustration about the things that we didn’t finish, or tasks that were left undone. It happens to the best of us. But we are strivers and thrivers, and oftentimes find other ways to wind down.

IS FACEBOOK TAKING OVER? THE ANSWER IS YES.

Hiya, everyone. We’re going to stay smiling and cheery and act as if Facebook isn’t slowly taking over our lives.

Hiya, everyone. We’re going to stay smiling and cheery and act as if Facebook isn’t slowly taking over our lives. From rolling out their latest Craiglist competitor, to three new features launched in the last month (see below) + a strikingly distracting CEO dressed as a VIKING—Facebook is on the up and up. But never fear, we stay updated so you don’t have to.

This blog post is a part of a series—an experiment of sorts. You see, I’m reading a book about forming better habits, and I invited the entire agency to participate.

Creatures of Habit: A Black Sheep Experiment (Part III)

This blog post is a part of a series—an experiment of sorts. You see, I’m reading a book about forming better habits, and I invited the entire agency to participate. I also invited YOU to play along—and it’s not too late. It’s never too late. This is the third post of the series. Read the first two here and here.

How A Coloring Book Sparked My Creativity

If I’ve heard one name over and over this past year, it’s Chance the Rapper.

At Black Sheep, we know storytelling isn’t just about awareness. It’s about disruption, transformation and cultural change. That’s why we loved our Account Director Shauna Garriques’ LinkedIn article, Kendrick Lamar’s Super Bowl Performance Was More Than Music—It Was a Masterclass in Impact Storytelling where she unpacks how Lamar turned the world’s biggest stage into a powerful commentary on racial injustice. His use of symbolism, risk and raw emotion sparked conversations far beyond the 13-minute performance.

We won’t rehash her insights here—and encourage you to read the full article—but we do want to build on them. Because what Kendrick Lamar did wasn’t just an example of impact storytelling. It was a lesson in narrative power—who gets to tell stories, how those stories shape public consciousness and why discomfort is often a sign you’re doing it right.


Owning the Narrative vs. Being Part of the Narrative

For decades, the Super Bowl halftime show has been about spectacle. Big names, bright lights and choreography built for mass appeal. But Kendrick Lamar didn’t just step into that tradition; he bent it to serve a deeper message.

That’s a crucial lesson for social impact leaders. Are you shaping your own story, or are you adjusting it to fit someone else’s expectations? Too often, organizations working in justice spaces are asked to soften their message for broader appeal. 

You write in order to change the world… if you alter, even by a millimeter, the way people look at reality, then you can change it. - James Baldwin

Real impact happens when stories are told with honesty and audacity, not when they’re polished into something more digestible.


Symbolism Isn’t Just an Aesthetic Choice—It’s a Strategy

One of the most striking aspects of Lamar’s performance was his use of visual storytelling. The prison yard set. The red, white and blue draped over Black bodies. The synchronized marching. The video game references. None of it was accidental. Every detail was designed to deepen the emotional impact of his message.

We believe the same is true for social movement storytelling. Symbolism isn’t decoration—it’s a strategic tool. The picture-superiority effect suggests that a well-placed visual cue is far more likely to be remembered than words alone. When we work with social impact organizations fighting challenging battles for issues like reproductive rights, labor justice and trans visibility, we ask: What do people need to feel before they understand what you’re saying? Because facts inform, but emotion moves people to action.

Perhaps the most important takeaway from Lamar’s performance is that discomfort is not the enemy—it’s the point. Social impact work should challenge assumptions, shift perspectives and push audiences to engage with hard truths.

As Shauna said, “Bold storytelling sparks dialogue, and dialogue is where change begins.”  Kendrick’s performance didn’t just make people watch—it made them feel. And for movements that challenge power, creating that kind of discomfort is often the first step toward a cultural shift.

Emotional resonance isn’t just a storytelling tool—it’s what makes messages stick. Research shows that people are far more likely to remember a message when it triggers an emotional response—especially when it highlights injustice. This reinforces a truth that every major movement for change has understood: growth comes from friction. Progress doesn’t happen passively. It requires people to engage with discomfort, challenge the status quo and push conversations forward, even when the path isn’t easy.

If you’re interested in active, powerful storytelling that sparks real impact and are ready to challenge the status quo with your own message, let’s talk. As Kendrick showed us—culture shifts when voices refuse to be silenced.

Kendrick Lamar Didn’t Just Perform—He Provoked. Here’s What We Can Learn About Narrative Power and Cultural Change.

The Power of Disruptive Storytelling

The Black Sheep blog is turning up the volume on community engagement, social media strategy, Houston happenings and what it means to lead a purpose-driven life.

The Black Sheep Agency | Social impact and nonprofit blog

We like to type as much as we like to listen.

We're not shy.