Here’s to Book Lovers and their Libraries

Libraries have long given us a feeling of wonder and excitement, and they're so important to us still today. Join us in celebrating the magic that libraries provide our young, adult and aging minds. Protect your public libraries!

Join our celebration of books and the public spaces that support them 

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The Revolution Might Just Start with a Mirror.

It's easy to hate our bodyies, but they're pretty magical things. With the help of some self affirmations, and a good podcast listen from Glennon Doyle, learn to treat your body like the beautiful instrument that it is.

The Revolution Might Just Start with a Mirror

The Instagram Infographic Industrial Complex

How to create and share information and infographics on social media platforms like Instagram without exploiting relevant issues for engagement.

Let's learn how to bring action into the digital world, instead of noise and spectacle.

We're a B Corp. You're a B Corp. So why aren't we working together? (Hint: we could be.)

We're the Agency for B Corps

Are You a B Corp? Then We Should Be Your Agency

Our identity is based on the deeper meaning we find in our life. Meaning comes from examining your own beliefs and core values to learn what is important to you.

When speaking of meaning and identity, it is indispensable to understand that the principle of meaning is found in the purpose of any act or sequence of acts. Whether we are driving to the grocery store or whether we try to see the entire largely unknown course of our lives stretch before us, no action or actions make sense unless they are aimed at a destination. 

Crisis of Meaning

Hear from the Emancipation Park Conservancy, in coversation with The Black Sheep Agency, about the historical significance of Juneteenth and how this celebration continues into present day.

A Juneteenth Story and Celebration

How Emancipation Park Conservancy is making its mark on the community

This is a blog about how human truth is found in both marketing and comedy, humor and satire.

It's funny because it's true

Comedy, like marketing, requires human truth.

Here at Black Sheep, we believe you need time to step away from your desk and give your brain a reset. And so we're making mandatory time off a reality.

Mandatory Time Off Is Our New Normal

We need time to rest and come back ready. 

A deep and semi-unscientific look into how designers simplify in order to create.

Why Do Designers Wear Black?

Color runs through our veins as designers but we don’t wear it on our sleeves. 

Hey—are you ready to work with clients that matter? With experience writing and managing for brands and organizations with a detailed approach? Cool. Please apply.

We are hiring: Account Manager

Hey—are you ready to start your career in branding and marketing? With an insatiable desire to be organized and always learning? Cool. Please apply.

We are hiring: Account Coordinator

What responsibility does advertising have for supporting a creative middle class? We're about to find out.

Yearning for a Creative Middle Class

There's nothing wrong with finding some middle ground. 

The Black Sheep Agency Stands in Opposition to SB7

We as a Texas business would like to affirm—loud and clear—for all our State elected officials that we do not support the passage of SB7.

Speaking up and speaking out about the preservation of expanded, accessible voting rights 

Vanity metrics are great, sure, but how can we measure real social change?

How to Measure A Movement

Tangible social impact data is like the holy grail for organizations aiming for real-world change. It can also be frustratingly elusive and hard to capture accurately. So, how do we fix that?

A deep-dive into the history, complexities and clarity that comes with logos.

Why Are Logos A Thing?

Let's throw it back to the very beginning of logo design.

BEEPLE EXPLAINS: What is an NFT ?

NFTs have had an unbelievable impact on the digital art scene, but is it worth our time?

Should we care about NFTs?

Every day, there’s something new in the world of NFTs. 

Allyship comes with an ongoing commitment to addressing communities authentically.

Here's to All Women

Women’s History Month might be coming to a close, but we’ll be celebrating women all year long.

Lifting as we climb: Shining a light on a woman who helped shaped the Houston we all love

Christia Adair's lifelong commitment to expanding equity and access for her community is an inspiration. Adair championed women's rights and equality for African Americans.

Christia Adair had an immeasurable impact on Houston.

TIMOTHY OMUNDSON (FT. SELMA BLAIR) (2020) | Inside of You Podcast w/ Michael Rosenbaum #insideofyou

It's hard to navigate stress, especially when you've got an autoimmune disease. Community Organizer Torey Brown writes about how she gets through tough times.

This Too Shall Pass

Stress is difficult to manage, especially with an autoimmune disease.

Annie Dillard says “how we spend our days, is of course, how we spend our lives." It's been a year since we had to change how we spend our days, how can we change our perception of time, and make it work for us?

Time by any other name

At Black Sheep, we know storytelling isn’t just about awareness. It’s about disruption, transformation and cultural change. That’s why we loved our Account Director Shauna Garriques’ LinkedIn article, Kendrick Lamar’s Super Bowl Performance Was More Than Music—It Was a Masterclass in Impact Storytelling where she unpacks how Lamar turned the world’s biggest stage into a powerful commentary on racial injustice. His use of symbolism, risk and raw emotion sparked conversations far beyond the 13-minute performance.

We won’t rehash her insights here—and encourage you to read the full article—but we do want to build on them. Because what Kendrick Lamar did wasn’t just an example of impact storytelling. It was a lesson in narrative power—who gets to tell stories, how those stories shape public consciousness and why discomfort is often a sign you’re doing it right.


Owning the Narrative vs. Being Part of the Narrative

For decades, the Super Bowl halftime show has been about spectacle. Big names, bright lights and choreography built for mass appeal. But Kendrick Lamar didn’t just step into that tradition; he bent it to serve a deeper message.

That’s a crucial lesson for social impact leaders. Are you shaping your own story, or are you adjusting it to fit someone else’s expectations? Too often, organizations working in justice spaces are asked to soften their message for broader appeal. 

You write in order to change the world… if you alter, even by a millimeter, the way people look at reality, then you can change it. - James Baldwin

Real impact happens when stories are told with honesty and audacity, not when they’re polished into something more digestible.


Symbolism Isn’t Just an Aesthetic Choice—It’s a Strategy

One of the most striking aspects of Lamar’s performance was his use of visual storytelling. The prison yard set. The red, white and blue draped over Black bodies. The synchronized marching. The video game references. None of it was accidental. Every detail was designed to deepen the emotional impact of his message.

We believe the same is true for social movement storytelling. Symbolism isn’t decoration—it’s a strategic tool. The picture-superiority effect suggests that a well-placed visual cue is far more likely to be remembered than words alone. When we work with social impact organizations fighting challenging battles for issues like reproductive rights, labor justice and trans visibility, we ask: What do people need to feel before they understand what you’re saying? Because facts inform, but emotion moves people to action.

Perhaps the most important takeaway from Lamar’s performance is that discomfort is not the enemy—it’s the point. Social impact work should challenge assumptions, shift perspectives and push audiences to engage with hard truths.

As Shauna said, “Bold storytelling sparks dialogue, and dialogue is where change begins.”  Kendrick’s performance didn’t just make people watch—it made them feel. And for movements that challenge power, creating that kind of discomfort is often the first step toward a cultural shift.

Emotional resonance isn’t just a storytelling tool—it’s what makes messages stick. Research shows that people are far more likely to remember a message when it triggers an emotional response—especially when it highlights injustice. This reinforces a truth that every major movement for change has understood: growth comes from friction. Progress doesn’t happen passively. It requires people to engage with discomfort, challenge the status quo and push conversations forward, even when the path isn’t easy.

If you’re interested in active, powerful storytelling that sparks real impact and are ready to challenge the status quo with your own message, let’s talk. As Kendrick showed us—culture shifts when voices refuse to be silenced.

Kendrick Lamar Didn’t Just Perform—He Provoked. Here’s What We Can Learn About Narrative Power and Cultural Change.

The Power of Disruptive Storytelling

The Black Sheep blog is turning up the volume on community engagement, social media strategy, Houston happenings and what it means to lead a purpose-driven life.

The Black Sheep Agency | Social impact and nonprofit blog

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We're not shy.