A reflection on the weird parade of life and grime that this obnoxious pandemic year has spurred.

Triumphs and Laments of 2020

A reflection on the weird parade of life and grime that this obnoxious pandemic year has spurred

Regular

Hey—are you on a quest to tell better stories? With experience writing for brands and organizations in a cause-based space? Cool. Please apply.

We are hiring: Copywriter

Hey—are you a digital whiz? With experience running paid, organic and emergent digital programs for brands and organizations in a cause-based space? Cool. Please apply.

We are hiring: Digital Analyst

We Are Hiring: Social Media and Content Manager (Closed)

Hey—are you a social media whiz? With experience writing, crafting and producing social media content for brands and organizations in a cause-based space? Cool. Please apply.

We are hiring: Social Media and Content Manager

A government official outreach guide for student activsts

How do I contact elected officials?

A student activist’s guide to making connections that create social change.

The jingle? Dead? Not in 2020—not if you think about it.

Now Is the Time for Jingles

Back in September, I witnessed something that jogged some much-lodged information out of my skull. 

As COVID-19 has driven us apart, online community hubs, like Ethel's Club, are finding ways to safely bring us back together and redefine an online experience.

Connecting in Crisis

The last eight months have redefined the word “community” for all of us. 

With the election behind us and much to happen these upcoming weeks, it's important to take a mental moment for ourselves. Here's a playlist to help keep it chill.  

Keep it chill

My iPhone screen time was up last week by 86%. 

Manifestation doesn’t just come in the form of furniture you need showing up near an oversized trash can. Manifestation is bringing something tangible into your life through attraction and belief. If you think it, it will come.

The Magical Dumpster and Manifestation

Amanda Oleander's paintings encourage us to take a second and appreciate the little things. Let it ground you, let it feel special. Then wholeheartedly soak it in.

Grounded by the Little Things

In efforts to encourage the let’s-all be-happy-and-ignore-the-chaos-for-a-little-bit ways, this’ll be short and sweet.

If you are feeling overwhelmed right now, you are not alone. Let this year's World Mental Health Day be both a celebration of those invisible milestones and a reminder that help is out there and there is no shame in seeking it out.

Have You Considered Therapy?

There’s a meme circulating that says something along the lines of: When I tell you to go to therapy, I don’t mean that I think you’re crazy. I mean that I think you deserve someone to listen to you, without judgment, and help you process your feelings.

WE ARE HIRING CREATIVE DIRECTOR (Now Closed)

Calling all creative brains—we're hiring for a Creative Director. Learn more about this latest opening in the flock and see if you're right for the role.

We are hiring: Creative Director

NSL Bites: Yvonne Force Villareal on the Power of Public Art

Yvonne’s statements on public art providing accessibility inspires work that can guide humanity and create opportunities for pause in new ways as we enter this new creative period.

The Power of Public Art

I’ve been thinking about this clip of Yvonne Force Villareal and what she said about the power of public art leading up to my trip to Marfa last week:

Ruth Bader Ginsburg paved the way for women across the country to become architects of their own success—and encouraged us all to never give up on a good fight.

Here's to a Heroic Fight

Ruth Bader Ginsburg was a hero of ours at Black Sheep, for obvious reasons. Without her work, quite frankly, who knows if Black Sheep would exist. 

Why Originality is Wildly Unpopular (According to Neuroscience)

Originality is the courage to oppose and the insight to see how that opposition can change what we see in front of us.

When we think of the word “originality,” we think of the act of creation.

It's time to step back and envision all of the ways we’ve mirrored our beloved plants and adapted this year.

Phototropism

There’s not a single person on Earth who would call me a green thumb. I’ve never been able to keep a plant alive for more than a week, and that includes succulents. 

We Are Hiring Chief of Staff (Now Closed)

New role for a visionary Chief of Staff at The Black Sheep Agency

Now hiring at Black Sheep in Houston for Chief of Staff

Because a lot has happened (and not happened) since 1971.

Alarmed (But Resolute)

Due to our country’s most recent events, I’ve been considerably more aware of time (specifically what feels like the lack thereof).

Take your (socially constructed) time.

Due to our country’s most recent events, I’ve been considerably more aware of time (specifically what feels like the lack thereof). 

Adriano Celentano - Prisencolinensinainciusol

Adriano Celentano's song, "Prisencolinensinainciusol,” perfectly captures what American English sounds like to Italians. Something else to uncover from this nonsensical tune: Celentano’s intention to break down language barriers and inspire people to communicate more.

Prisencolinensinainciusol

Don’t be frightened by this extremely long, non-sensical word.

At Black Sheep, we know storytelling isn’t just about awareness. It’s about disruption, transformation and cultural change. That’s why we loved our Account Director Shauna Garriques’ LinkedIn article, Kendrick Lamar’s Super Bowl Performance Was More Than Music—It Was a Masterclass in Impact Storytelling where she unpacks how Lamar turned the world’s biggest stage into a powerful commentary on racial injustice. His use of symbolism, risk and raw emotion sparked conversations far beyond the 13-minute performance.

We won’t rehash her insights here—and encourage you to read the full article—but we do want to build on them. Because what Kendrick Lamar did wasn’t just an example of impact storytelling. It was a lesson in narrative power—who gets to tell stories, how those stories shape public consciousness and why discomfort is often a sign you’re doing it right.


Owning the Narrative vs. Being Part of the Narrative

For decades, the Super Bowl halftime show has been about spectacle. Big names, bright lights and choreography built for mass appeal. But Kendrick Lamar didn’t just step into that tradition; he bent it to serve a deeper message.

That’s a crucial lesson for social impact leaders. Are you shaping your own story, or are you adjusting it to fit someone else’s expectations? Too often, organizations working in justice spaces are asked to soften their message for broader appeal. 

You write in order to change the world… if you alter, even by a millimeter, the way people look at reality, then you can change it. - James Baldwin

Real impact happens when stories are told with honesty and audacity, not when they’re polished into something more digestible.


Symbolism Isn’t Just an Aesthetic Choice—It’s a Strategy

One of the most striking aspects of Lamar’s performance was his use of visual storytelling. The prison yard set. The red, white and blue draped over Black bodies. The synchronized marching. The video game references. None of it was accidental. Every detail was designed to deepen the emotional impact of his message.

We believe the same is true for social movement storytelling. Symbolism isn’t decoration—it’s a strategic tool. The picture-superiority effect suggests that a well-placed visual cue is far more likely to be remembered than words alone. When we work with social impact organizations fighting challenging battles for issues like reproductive rights, labor justice and trans visibility, we ask: What do people need to feel before they understand what you’re saying? Because facts inform, but emotion moves people to action.

Perhaps the most important takeaway from Lamar’s performance is that discomfort is not the enemy—it’s the point. Social impact work should challenge assumptions, shift perspectives and push audiences to engage with hard truths.

As Shauna said, “Bold storytelling sparks dialogue, and dialogue is where change begins.”  Kendrick’s performance didn’t just make people watch—it made them feel. And for movements that challenge power, creating that kind of discomfort is often the first step toward a cultural shift.

Emotional resonance isn’t just a storytelling tool—it’s what makes messages stick. Research shows that people are far more likely to remember a message when it triggers an emotional response—especially when it highlights injustice. This reinforces a truth that every major movement for change has understood: growth comes from friction. Progress doesn’t happen passively. It requires people to engage with discomfort, challenge the status quo and push conversations forward, even when the path isn’t easy.

If you’re interested in active, powerful storytelling that sparks real impact and are ready to challenge the status quo with your own message, let’s talk. As Kendrick showed us—culture shifts when voices refuse to be silenced.

Kendrick Lamar Didn’t Just Perform—He Provoked. Here’s What We Can Learn About Narrative Power and Cultural Change.

The Power of Disruptive Storytelling

The Black Sheep blog is turning up the volume on community engagement, social media strategy, Houston happenings and what it means to lead a purpose-driven life.

The Black Sheep Agency | Social impact and nonprofit blog

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