B-Corp Declaration of Interdependence As Told by a Few Rebellious Black Sheep

90,000. A number we’re a bit obsessed with that represents how many hours, on average, people spend at work in their lifetime.

Condensed

St. Louis Blues 🏆 on Twitter: "PLAY GLORIA!!!!!!!! 🎶

#WeAllBleedBlue #stlblues… "

Carolina Hurricanes on Twitter: "New Fans. Old Fans. We don't care. 

Every jerk is welcome to join the #Canes family. 

Available soon at The Eye.… "

Hamilton the Pig rallies Hurricanes fans for Game 4

Doc meets Barclay, the Blues' office puppy

Don’t Pull Your Goalie Too Early: An Ode to Playoff Hockey & What This Season Has Taught Me

An Ode to Playoff Hockey & What This Season Has Taught Me

Leading the conversation about women’s health starts with you—the new Digital and Social Media Strategist for Own Every Piece at the UTHealth School of Public Health.

WORK: Social Media Strategist Needed

It’s not all on you. It’s all on “we.”

I have been thinking so much about new beginnings. Right beginnings.

I have been thinking so much about new beginnings. Right beginnings. Taking risks into those beginnings. In my creative life, I believe firmly in the power of knowing you can do something at 75% percent and being terrified of the last quarter.

It’s not easy to ask the hard questions. Especially when it comes to the way we speak.

What’s in a Tribe?

It’s not easy to ask the hard questions. Especially when it comes to the way we speak. 

Flower Power

It’s Not Where Good Ideas Come From. It’s When.

In this office we’re always uncovering some new video, podcast, song or book—which is wonderful, because The More You Know and all that.

In this office we’re always uncovering some new video, podcast, song or book—which is wonderful, because The More You Know and all that. But what we don’t spend much time talking about is alone time. Or, to make it sound less frightening, “solitude.”

My love for comics and cartooning originated from the Detroit Free Press, mainly obsessively reading Calvin and Hobbes.

Drawn Together

Joan Didion is a journalist and essayist whose work has appeared in Life, Esquire, The Saturday Post and The New York Times.

The Uncomfortable Topic of Grief

Joan Didion is a journalist and essayist whose work has appeared inLife, Esquire, The Saturday PostandThe New York Times. 

As a creative agency, it’s no surprise we’re constantly trying to find new ways to be creative and mine ideas from our brains.

Creativity Daily

As a creative agency, it’s no surprise we’re constantly trying to find new ways to be creative and mine ideas from our brains. Sometimes they come freely, as if already in existence. Other times, creativity is an arduous process that feels like it may never lead anywhere.

A to (Z): How the Youngest Generation Sees the World On Screen

Self-named the Last Generation, or Generation Delta, Gen Z-ers are pragmatic souls who are well-versed in change and uncertainty.

Self-named the Last Generation, or Generation Delta, Gen Z-ers are pragmatic souls who are well-versed in change and uncertainty. Our youngest generation(now9 – 22) might be a little obsessed with Youtube and their favorite vegan-model-actress influencer, but their true obsession is creating a life that has answers to the angst that drives them. Why else identify themselves as the Last Generation on earth? 

Business With Purpose: Embracing The B Corp Movement

You have nothing to be afraid of (except these two things)

Turns out activism is a pretty far–flung topic. In our activism blog series, we’ve covered things like whether or not to even call it activism and why momentum can be difficult to maintain when progress is difficult to measure.

Getting off the Seesaw: An Illustrated Ode to @Dviyer

We live in interesting times. Like a 24/7 roller coaster, the news cycle and feelings of helplessness in the face of big issues can relentlessly nudge us toward the edge.

Admittedly, I haven’t been feeling super inspired this week, so I’ll keep this brief.

Judging Imaginary People

Life can be stressful for a full-time-working, grad-school-moonlighting, Marie Kondo-style folding, suburb-commuting lady like myself.

Finding that Forward Fold

The Miami Vice AJ1. An MTO handcrafted with white and pink crocodile leather as well as turquoise and black python. Lined with Japanese plonge leather liner.  Inspired by the vibrancy of Miami.

@levis x @jumpman23 IV . I’ll be dropping these somewhere in Paris . You find em you keep em . Stay tuned ✌🏽

We live in a high culture of customization—our diets, hair color, movie recommendations, travel experiences.

Customize this

“We activate audiences around things that matter.”

An Act(ivism) of Destruction

Ask about an activist, and sometimes all you’ll hear is they’re too mainstream, too liberal, too vocal, too aggressive, just another feminist, just another phase. It’s said with an inflection that seems to undermine the history, personal stories, emotions, struggles and successes accompanying the word.

Activism as Identity

The disarming case to act right now on climate change | Greta Thunberg

There are no gray areas when it comes to survival.

In an effort to be a bit more well-versed in the ideas floating around and the concise communicating people tended to depict while speaking about them, I’d signed up to receive weekly TED Talks three weeks ago.

At Black Sheep, we know storytelling isn’t just about awareness. It’s about disruption, transformation and cultural change. That’s why we loved our Account Director Shauna Garriques’ LinkedIn article, Kendrick Lamar’s Super Bowl Performance Was More Than Music—It Was a Masterclass in Impact Storytelling where she unpacks how Lamar turned the world’s biggest stage into a powerful commentary on racial injustice. His use of symbolism, risk and raw emotion sparked conversations far beyond the 13-minute performance.

We won’t rehash her insights here—and encourage you to read the full article—but we do want to build on them. Because what Kendrick Lamar did wasn’t just an example of impact storytelling. It was a lesson in narrative power—who gets to tell stories, how those stories shape public consciousness and why discomfort is often a sign you’re doing it right.


Owning the Narrative vs. Being Part of the Narrative

For decades, the Super Bowl halftime show has been about spectacle. Big names, bright lights and choreography built for mass appeal. But Kendrick Lamar didn’t just step into that tradition; he bent it to serve a deeper message.

That’s a crucial lesson for social impact leaders. Are you shaping your own story, or are you adjusting it to fit someone else’s expectations? Too often, organizations working in justice spaces are asked to soften their message for broader appeal. 

You write in order to change the world… if you alter, even by a millimeter, the way people look at reality, then you can change it. - James Baldwin

Real impact happens when stories are told with honesty and audacity, not when they’re polished into something more digestible.


Symbolism Isn’t Just an Aesthetic Choice—It’s a Strategy

One of the most striking aspects of Lamar’s performance was his use of visual storytelling. The prison yard set. The red, white and blue draped over Black bodies. The synchronized marching. The video game references. None of it was accidental. Every detail was designed to deepen the emotional impact of his message.

We believe the same is true for social movement storytelling. Symbolism isn’t decoration—it’s a strategic tool. The picture-superiority effect suggests that a well-placed visual cue is far more likely to be remembered than words alone. When we work with social impact organizations fighting challenging battles for issues like reproductive rights, labor justice and trans visibility, we ask: What do people need to feel before they understand what you’re saying? Because facts inform, but emotion moves people to action.

Perhaps the most important takeaway from Lamar’s performance is that discomfort is not the enemy—it’s the point. Social impact work should challenge assumptions, shift perspectives and push audiences to engage with hard truths.

As Shauna said, “Bold storytelling sparks dialogue, and dialogue is where change begins.”  Kendrick’s performance didn’t just make people watch—it made them feel. And for movements that challenge power, creating that kind of discomfort is often the first step toward a cultural shift.

Emotional resonance isn’t just a storytelling tool—it’s what makes messages stick. Research shows that people are far more likely to remember a message when it triggers an emotional response—especially when it highlights injustice. This reinforces a truth that every major movement for change has understood: growth comes from friction. Progress doesn’t happen passively. It requires people to engage with discomfort, challenge the status quo and push conversations forward, even when the path isn’t easy.

If you’re interested in active, powerful storytelling that sparks real impact and are ready to challenge the status quo with your own message, let’s talk. As Kendrick showed us—culture shifts when voices refuse to be silenced.

Kendrick Lamar Didn’t Just Perform—He Provoked. Here’s What We Can Learn About Narrative Power and Cultural Change.

The Power of Disruptive Storytelling

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The Black Sheep blog is turning up the volume on community engagement, social media strategy, Houston happenings and what it means to lead a purpose-driven life.

The Black Sheep Agency | Social impact and nonprofit blog

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