How customer service and relationships impact a business

Dear KitchenAid: A Letter & A Lesson

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Run, PR Pros, Run!  PR Lessons We Learned On the Run

The hard work that it takes to be in public relations.

PR Lessons Learned.

Celebrating our own way.

#MistakesGIRLSMade (But we love it anyway)

Insight on the HBO's GIRLS terrible marketing.

Mistakes GIRLS Made.

Your New Year’s Resolution Isn’t Good Enough

Your New Year's Resolution.

Condensed

No wrapping paper required.

The history and development of exclamation points.

Test your knowledge of exclamation points.

Hug it out: lessons from an intern in costume

Black Sheep takes a stoll around Houston in a black sheep costume.

National Hug a Sheep Day

Best practices on how to contact the media.

Two words we never want to hear

Black Sheep Puts Houston on the Medium Map

An interview with Jason Falls on his book.

Interview with Jason Falls.

One-Hit Wonders (And the Agency Who Loves Them)

How not to be a one-hit wonder in marketing.

One-Hit Wonders in PR.

Living Generically with Olivia: The Final Part

Living generically.

Not While I’m Peeing: The Science of Unwelcomed Marketing

How to make your marketing presence less intrusive.

The Science of Intrusive Marketing

“I love you, but you have no idea what you’re talking about.” PR Lessons from “Moonrise Kingdom”

The parallels of Moonrise Kingdom and marketing.

What Moonrise Kingdom taught us about PR.

Rebels lead the way: more solid advice from our favorite historical game changers

Lessons learned from inspirational game changers.

Advice from historical rebels.

The world is loud with urgency, and it’s easy to feel stretched thin by everything demanding our attention. We get it. That’s why we’re channeling our energy, creativity and care into a focused set of Social Impact Areas—issues that move us and guide the work we do every day.

These are the issues that stir us up and move us forward—areas where we’re choosing to go deeper instead of trying to do it all at once. They give shape to our research, creative work and client collaborations, helping us stay grounded in what matters most.

For 2025, we’re digging in on three core impact area themes: 

We believe joy is fuel for change. It connects us, uplifts us and reminds us what we’re fighting for. From LGBTQ+ rights to building more inclusive workplaces, we’re elevating the moments that make us feel seen, celebrated and free.

Everyone deserves to feel safe. But right now, too many people don’t. We’re examining the systems that shape that reality—from reproductive rights to housing, climate, and community violence—and working toward a world where peace, dignity, and protection are the norm.

Young people aren’t just the future—they’re leading right now. We’re showing up to support their vision, amplify their voices and make sure the next generation has the tools, mental health support and community power to dream big and drive change.

These themes aren’t limits—they’re launchpads. Inside each one lives a network of vital, interconnected issues: from LGBTQ+ rights and work culture to gun safety, reproductive healthcare, mental health and climate justice. We’ll be writing, building, reflecting and co-creating throughout the year, and we’d love to have you in the mix.

Want to follow along, get inspired or share your work with us? Sign up for updates here.

Progress takes all of us. By learning, building and taking action together, we can push for a future that’s more just, joyful and secure.

So much needs fixing. Where do we even start?

Finding Focus in a Noisy World: Our Social Impact Areas

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How do you stay focused when everything feels urgent? We’re grounding our work in three Social Impact Areas to explore the issues that matter most and move with more purpose in 2025.

The Black Sheep blog is turning up the volume on community engagement, social media strategy, Houston happenings and what it means to lead a purpose-driven life.

The Black Sheep Agency | Social impact and nonprofit blog

We like to type as much as we like to listen.

We're not shy.

Finding Focus in a Noisy World: Our Social Impact Areas

Dear KitchenAid: A Letter & A Lesson

Run, PR Pros, Run! PR Lessons We Learned On the Run

CELEBRATING OUR OWN WAY.

#MistakesGIRLSMade (But we love it anyway)

Your New Year’s Resolution Isn’t Good Enough

Your New Year’s Resolution Isn’t Good Enough

No wrapping paper required

Testing your ! I.Q.

Clothing optional: getting naked with PR

Hug it out: lessons from an intern in costume

Two words we never want to hear

Black Sheep Puts Houston on the Medium Map

No BS, All Black Sheep

One-Hit Wonders (And the Agency Who Loves Them)

Living Generically with Olivia: The Final Part

Living Generically: Part II

Living generically: Part I

Not While I’m Peeing: The Science of Unwelcomed Marketing

“I love you, but you have no idea what you’re talking about.” PR Lessons from “Moonrise Kingdom”

Rebels lead the way: more solid advice from our favorite historical game changers