I’ll Snap To That: International Beer Day

Tomorrow is a day for merrymaking; a day to carouse, celebrate and conquer.

Tomorrow is a day for merrymaking; a day to carouse, celebrate and conquer. Tomorrow is International Beer Day. In honor of this crucial and clearly cherished holiday, we’re throwing a little something together for our friends.

Condensed

“Any customer can have a car painted any color that he wants so long as it is black.”

Rise of the Pop Up Brands

“Any customer can have a car painted any color that he wants so long as it is black.”
—Henry Ford, 1909

Around 2008, I was going through the clearance section of Half Price Books in Austin and came across a chunky little thing with the clickbait-y title of 283 Useful Ideas from Japan.

My Friend Leonard

Around 2008, I was going through the clearance section of Half Price Books in Austin and came across a chunky little thing with the clickbait-y title of 283 Useful Ideas from Japan. The subheading of the book is “For Entrepreneurs and Everyone Else” and while the typeface on the front looked bad, I decided to not judge a book by its cover.

#ChaChaCha and #52Causes Wrap Up: No Champagne (or Hashtags) Left Behind

Did you know Houston has over 18,000 nonprofits?

Did you know Houston has over 18,000 nonprofits? That’s a lot of causes, missions and visions, with each organization working tirelessly to instill change and make Houston the best city it can be. But yet, there are still so many people in Houston who do not know all of the good work that goes on behind the scenes.

“Brainstorm with me for a second.” — said every person in #agencylife ever.

Thinking Caps + Lightbulb Moments

We’ve turned to each other for inspiration for seven years.

#SHEEPSPO

We’ve turned to each other for inspiration for seven years. Now, we’d like to share that inspiration with you, to give you a snapshot of what greases our gears and fuels our creativity every Monday morning.

Better Make Room July PSA

It’s been nine months—NINE—since the launch of our Better Make Room campaign at the White House.

Beating The Odds. ALL OF THE ODDS.

It’s been nine months—NINE—since the launch of our Better Make Room campaign at the White House. How is that possible, you ask? It’s crazy. We know.

In those nine months we’ve been working on rolling out the campaign as a part of the First Lady’s Reach Higher Initiative, created with the purpose of connecting Gen-Z with the resources and guidance they need to continue their education after high school. This campaign is all about shining the spotlight on students—WHERE IT BELONGS.

Houston—home of NASA, a crazy amount of bayous and, oh, like 20,000 nonprofits.

#ChaChaCha, No we aren’t dancing.

Houston—home of NASA, a crazy amount of bayous and, oh, like 20,000 nonprofits. Twenty. Thousand. Have you ever thought why? Because Houston is a giving city, people. We literally put our money where our mouths are and collectively help all kinds of organizations get what they need to thrive. But money is not the only way to support a worthy cause. Around the Black Sheep office, we’re always looking for ways to give back—whether that’s joining a nonprofit board, volunteering or learning about new causes.

GET IN THE CAR. WE ARE GOING ON A MAGIKARPET RIDE.

We know it’s highly likely that you—yes, you who is reading this—is already on Pokémon GO (shout out to Red Team).

We know it’s highly likely that you—yes, you who is reading this—is already on Pokémon GO (shout out to Red Team). If not, you’ve been aware of it. How could you not be? Everyone on your Facebook timeline and Twitter feed is losing their damn minds about it. So, what’s all the fuss about? THIS: Pokémon Go is making people get outside and find things using augmented reality, which makes your boring neighborhood a magical, fantastical realm. In short, it’s hot shit.

SO. MUCH. HAPPENING. VidCon started, so we’ve got hordes of screaming adolescent girls obsessing over top Viners in California.

FINALLY. The Bacon Has Arrived.

SO. MUCH. HAPPENING.VidConstarted, so we’ve got hordes of screaming adolescent girls obsessing over top Viners in California. Sorry Mom—we can’t imagine what it’s like to chaperone a party that goes on for three days. YouTube Red launched their original seriesEscape The Night, which has the incredibly original “death at a dinner party” theme going on. We’re still trying to figure out how that will fit into our already-strenuous Netflix regime.

June 17-23 Is The Official National Week of Making. #ThanksObama.

“Makers and builders and doers—of all ages and backgrounds—have pushed our country forward, developing creative solutions to important challenges and proving that ordinary Americans are capable of achieving the extraordinary when they have access to the resources they need.

“Makers and builders and doers—of all ages and backgrounds—have pushed our country forward, developing creative solutions to important challenges and proving that ordinary Americans are capable of achieving the extraordinary when they have access to the resources they need. During National Week of Making, we celebrate the tinkerers and dreamers whose talent and drive have brought new ideas to life, and we recommit to cultivating the next generation of problem solvers.” -President Obama

Panning way out, Facebook just graced 1.5 billion people with 360 Video.

A Literal Facebook Ollie

The 2016 Internet Trends Report Dropped and It’s Hotter than Beyonce’s Lemonade

For digital data nerds, the day Mary Meeker’s Internet Trend Report comes out is the equivalent of Christmas Day.

For digital data nerds, the dayMary Meeker’s Internet Trend Reportcomes out is the equivalent of Christmas Day. The report is packed with data driven factoids that– trust us–you will need to know if you want to stay relevant.

When Hashtags Lose Steam

It’s been two years. TWO. YEARS. Think about how many experiences you’ve had. How many people you’ve met. How many things you’ve accomplished in the two years years since the hashtag #BringBackOurGirls erupted across the world, spurring on the attention of celebrities with millions of followers and social media newbies alike. The world was engulfed in a social media wildfire and people were tweeting that shit out with a vengeance.

Google I/O: Daydreaming of Androids and Artificial Intelligence

If you didn’t keep up with every giant tech company announcement this week, don’t worry, that’s all we did (after client meetings and brainstorming sessions, duh).

If you didn’t keep up with every giant tech company announcement this week, don’t worry, that’s all we did (after client meetings and brainstorming sessions, duh). Google is currently in the midst of Google I/O, a three-day annual developer conference and once again, they totally brought it and are throwing down on the innovation game.

If you were living under a rock this weekend (or not checking in on our #52 Causes), then you probably missed out on Houston’s annual Hackathon.

What The Hack We Did This Weekend

If you were living under a rock this weekend (or not checking in on our #52 Causes), then you probably missed out on Houston’s annual Hackathon. The good news is that we got you covered. The bad news is that you missed out on some serious cool points.

Regular

A Nice Day For A Red Wedding: The Art of Killing Your Social Channels

If you’re a Game of Thrones fan, you already know where this is going.

If you’re a Game of Thrones fan, you already know where this is going. If you’re behind by several seasons/10 years, then please eject NOW! Don’t say we didn’t spoiler alert you.

#52Causes and Champagne Charity Chats: We Have Only Just Begun

Houston organizations that fight for the quality of life of all people.

52 Causes We Support.

Why everyone who works needs a break at some point.

How to Take a Rest.

5 Reasons You Should Use Your Creative Powers for Good

5 Reasons To Use Creativity for Good

No matter your impact space, the last few years have taught us that our causes are interconnected. Researchers are now dealing with what the White House calls “converging crises” across industries. As a purpose-driven organization, we’ve spent years discussing everything from environmental racism and climate change to education and housing. But until recently, we hadn’t yet looked into an issue that’s affected by all of the above: food insecurity.

Food insecurity affects millions of all ages and backgrounds across America, particularly impacting the BIPOC community and hitting kids especially hard after millions have lost access to free school lunches. 

The pandemic has only exacerbated the fragility of the inequitable American food system. In 2022, the Census Bureau reported a 41% increase in households saying they did not have enough to eat after Congress stopped pandemic relief programs. 

That's over 40 million people who are experiencing hunger—or the fear of hunger—on a regular basis. With rising food and housing costs, that number is only expected to grow. 

Food insecurity is the lack of consistent access to enough nutritious food to maintain an active and healthy life. This can include not having enough money to buy food, living in an area without access to healthy food options or experiencing disruptions in food supply due to natural disasters or other crises.

According to Feeding America, the causes of food insecurity are complex and include:

Systemic racism and racial discrimination

The devastating effects of food insecurity

Access to fresh, healthy food is a basic human need and a social determinant of health and wellness. Without equitable access, we see an impact on:

Health: Without nutritious foods, people are at an increased risk for chronic health conditions like diabetes, heart disease and mental health disorders—particularly as many turn to cheap, caloric-rich foods in lieu of fresh, prepared meals.

Education: Children who experience food insecurity are more likely to have lower academic achievement, be suspended or expelled and suffer from behavioral and emotional problems. 

Financial wellness: Food-insecure households often spend over 25% of their income on food, making it challenging to budget other expenses like housing, healthcare, education and utilities. This is more harrowing given that food-insecure households also spend more on healthcare due to their poor diet.

Words matter. Food deserts and food apartheid are related terms you have probably heard but are distinct concepts.

Food deserts refer to geographic areas where residents lack access to affordable, healthy and fresh food, often due to a lack of grocery stores or other food retailers. These food deserts can occur in both urban and rural areas and affect people of all races and income levels.

Food apartheid, on the other hand, refers to a systemic and intentional form of discrimination in the food system that leads to unequal access to healthy food based on race and income. This terminology recognizes that food access is not simply a matter of geography but a result of historical and ongoing inequities in the food system, including racism, poverty, and systemic inequality. 

There are organizations across most major cities to fight these issues, namely urban farms and dedicated neighborhood markets. However, given the multiple converging crises, issues like food insecurity are often overlooked in favor of more hot-button issues. That’s where all of us can step in.

What can social justice-minded people do to help solve food insecurity?

While food insecurity offers no easy solutions, there are many ways to get involved.

Poverty USA offers some smart systemic change recommendations:

Reduce food waste - we throw away 30% of the food we produce

Here are a few ideas you can engage with at the individual level:

Find your nearest co-op (like Plant It Forward) and volunteer and shop there

Call your representative to advocate for policies that support access to healthy, affordable food.

Support local farmers and community gardens

Educate yourself and others about the causes and consequences of food insecurity

Donate to organizations that are working to address food insecurity, such as Feeding America or the World Food Programme

Food insecurity is incredibly complex, but it’s one area we can actually make great progress on as individuals. Supporting these local, fresh food sources improves the entire community’s health—AND it means more delicious, interesting meals on your plate. That’s a win for everyone. 

What is food insecurity and what can we do about it?

Food insecurity is a complex issue affecting millions of Americans, with systemic factors like poverty, racism, and geography playing a major role, but there are steps we can take to combat it.

The Black Sheep blog is turning up the volume on community engagement, social media strategy, Houston happenings and what it means to lead a purpose-driven life.

The Black Sheep Agency | Social impact and nonprofit blog

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The Politics of Food Access