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Houston, maybe we DON’T have a problem.

Ladies and Gentlemen: Your Marketing Has Left The Building

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What? You’re not familiar with the greatest street artist of all time? We’ll fill you in.

Anyway, the movie chronicles Banksy and several other esteemed street artists like Shepard Fairey, Neckface and Space Invader as they undertake amazing, brilliant and often dangerous pursuits of street art, all through the eyes of an amateur “filmmaker.” As time progresses, the filmmaker decides to become a street artist himself, and he produces one of the largest exhibits ever featuring knock-offs of his more famous predecessors, leaving the audience to question his talent, his passion, and ultimately the plausibility of the entire film.

So even though the message rang true to us, half the fun of the movie was to see the outrageous products of the street art movement and the reactions of the people passing by. And while, perhaps, Banksy’s work lies in somewhat of a “legal gray area,” the ideology is something the most upright citizens can learn from.

Take chances. Our best clients are the ones that say, “We’ll try it! If it works, that’s great. If it doesn’t, we’ll try again.” As with business entrepreneurship, a risk is always involved, and the reward is usually directly proportional. I’m sure at some point Banksy wheat pasted something to the side of a building, and either got caught, got chastised or ripped his papers and failed at the venture entirely. It happens.

Expect dissent. Not everyone is going to like everything you do, especially if it has a strong message or meaning. Don’t worry about it. These people are not your audience. If you look back on the greatest ideas of all time, they had their naysayers too, so don’t let the possibility of criticism hold you back.

Bask in glory. Creating something big that catches people off-guard – a performance marketing stunt, a protest, a mural on the side of the wall or an underground grassroots campaign all over town – will get noticed. People will stop, take pictures and tell their friends. Those friends will tell their friends. Nothing is more valuable than a memorable experience, and when you use a “shock and awe” approach, you’re giving the people something they’ll not soon forget.

Don’t be a copycat. If you watch the film we mentioned above, you’ll see that in the street art world, imposters are not welcomed. If you’re going to do something that gets a lot of attention, make sure it’s thoughtful and original.

Wise up. Performance marketing requires a little humor and a little silliness too, but it also needs to be smart and insightful. Connecting emotionally and intellectually with your audience is essential to the success of any campaign, and this arena is no different. If you notice Banksy’s work, it’s not just meant to get a laugh or distract – there is a serious, often political, message attached to every piece of art. It is this jarring, poignant quality that makes his work so renowned.

Street artists find inspiration in the things around them. A wall is not just a wall – it’s a canvas. A sidewalk is not just used for traveling – it’s an artist’s playground. Try to find creative outlets in the unordinary, and take chances when you have the opportunity. Oh, and definitely go see Exit Through the Gift Shop.

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Is soup just soup or more than soup or... ???

The world is loud with urgency, and it’s easy to feel stretched thin by everything demanding our attention. We get it. That’s why we’re channeling our energy, creativity and care into a focused set of Social Impact Areas—issues that move us and guide the work we do every day.

These are the issues that stir us up and move us forward—areas where we’re choosing to go deeper instead of trying to do it all at once. They give shape to our research, creative work and client collaborations, helping us stay grounded in what matters most.

For 2025, we’re digging in on three core impact area themes: 

We believe joy is fuel for change. It connects us, uplifts us and reminds us what we’re fighting for. From LGBTQ+ rights to building more inclusive workplaces, we’re elevating the moments that make us feel seen, celebrated and free.

Everyone deserves to feel safe. But right now, too many people don’t. We’re examining the systems that shape that reality—from reproductive rights to housing, climate, and community violence—and working toward a world where peace, dignity, and protection are the norm.

Young people aren’t just the future—they’re leading right now. We’re showing up to support their vision, amplify their voices and make sure the next generation has the tools, mental health support and community power to dream big and drive change.

These themes aren’t limits—they’re launchpads. Inside each one lives a network of vital, interconnected issues: from LGBTQ+ rights and work culture to gun safety, reproductive healthcare, mental health and climate justice. We’ll be writing, building, reflecting and co-creating throughout the year, and we’d love to have you in the mix.

Want to follow along, get inspired or share your work with us? Sign up for updates here.

Progress takes all of us. By learning, building and taking action together, we can push for a future that’s more just, joyful and secure.

So much needs fixing. Where do we even start?

Finding Focus in a Noisy World: Our Social Impact Areas

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How do you stay focused when everything feels urgent? We’re grounding our work in three Social Impact Areas to explore the issues that matter most and move with more purpose in 2025.

The Black Sheep blog is turning up the volume on community engagement, social media strategy, Houston happenings and what it means to lead a purpose-driven life.

The Black Sheep Agency | Social impact and nonprofit blog

We like to type as much as we like to listen.

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Finding Focus in a Noisy World: Our Social Impact Areas

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Pleading No Contest

A Tale of Two Aimee/Amy(s)

Houston, maybe we DON’T have a problem.

If You Got It, HAUNT It.

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Buzzword Bonanza!

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We're Sorry, Andy Warhol