Crisis fundraising tips for nonprofits during Covid-19

Crisis Fundraising

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This is a rally cry. A shout into the digital universe. A signal for the restless who cannot stop.

Calling All Digital Misfits

This is a rally cry. A shout into the digital universe. A signal for the restless who cannot stop exploring, experimenting, testing and trying to break the rules. An invitation to those creative bandits who want to surprise the world with new ideas and even newer ways of delivering them.  

Playlists with Purpose: Houston Music Foundation

Because purpose is something none of us can live without.

How Picking Clients That Do Meaningful Work Helps a Company Thrive

Aimee Woodall, founder of the Black Sheep Agency, set out to create a marketing firm she could live with.

Aimee Woodall, founder of The Black Sheep Agency, set out to create a marketing firm she could live with.

April 16 - Meerkats

How Covid-19 has left us with time on our hands for those hobbies we never got to start.

Bored and Brilliant

Figuring It Out with Craig Cohen

Figuring It Out (Webinar Recap)

Bill and Jo talk through the process of building Houston and Harris County’s “YES! to the Census” campaign to prevent an undercount for Census 2020.

YES! to the Census

Transforming healthcare for children and their families: Doug Dietz at TEDxSanJoseCA 2012

A greater understanding of empathy in design.

The Power of Empathy in Design

New Horizons

#GivingTuesdayNOW: May 5th

In the Key of Ecosystems

Activating in the Unknown: Imperfection in Action

Living in Imperfection

A Picture Worth a Thousand Inspirations

If There’s A Will, There’s A Chance

Let’s take our Sundays and use them as the reset buttons they were meant to be.

Sundays and Silver Linings

Activing in the Unknown with Aimee Woodall

What We Can Do to Keep Up the Good Work (Webinar Recap)

Taking action in the time of COVID-19 with Aimee Woodall/

What We Can Do to Keep Up the Good Work

An invitation in these strange times.

There are times when you just have to get something—anything—down on paper to figure it out. When you need to have a moment to just take all of the chaos and think through it as clearly as possible, line by line.

Vote Every Day Campaign Video

B Before C: A designer's insight on purpose-driven companies

Why you want to know about the painted lorries in India.

Horn Please Okay

How women exploring holistic health treatments being dubbed as witchcraft.

Witch, Please

The world is loud with urgency, and it’s easy to feel stretched thin by everything demanding our attention. We get it. That’s why we’re channeling our energy, creativity and care into a focused set of Social Impact Areas—issues that move us and guide the work we do every day.

These are the issues that stir us up and move us forward—areas where we’re choosing to go deeper instead of trying to do it all at once. They give shape to our research, creative work and client collaborations, helping us stay grounded in what matters most.

For 2025, we’re digging in on three core impact area themes: 

We believe joy is fuel for change. It connects us, uplifts us and reminds us what we’re fighting for. From LGBTQ+ rights to building more inclusive workplaces, we’re elevating the moments that make us feel seen, celebrated and free.

Everyone deserves to feel safe. But right now, too many people don’t. We’re examining the systems that shape that reality—from reproductive rights to housing, climate, and community violence—and working toward a world where peace, dignity, and protection are the norm.

Young people aren’t just the future—they’re leading right now. We’re showing up to support their vision, amplify their voices and make sure the next generation has the tools, mental health support and community power to dream big and drive change.

These themes aren’t limits—they’re launchpads. Inside each one lives a network of vital, interconnected issues: from LGBTQ+ rights and work culture to gun safety, reproductive healthcare, mental health and climate justice. We’ll be writing, building, reflecting and co-creating throughout the year, and we’d love to have you in the mix.

Want to follow along, get inspired or share your work with us? Sign up for updates here.

Progress takes all of us. By learning, building and taking action together, we can push for a future that’s more just, joyful and secure.

So much needs fixing. Where do we even start?

Finding Focus in a Noisy World: Our Social Impact Areas

Semi-Condensed

How do you stay focused when everything feels urgent? We’re grounding our work in three Social Impact Areas to explore the issues that matter most and move with more purpose in 2025.

The Black Sheep blog is turning up the volume on community engagement, social media strategy, Houston happenings and what it means to lead a purpose-driven life.

The Black Sheep Agency | Social impact and nonprofit blog

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