In the midst of another catastrophic rise in COVID-19 Cases, it's hard to feel inspired, again. Take a moment with us to find a few sparks of inspiration, from the olympics to good friends and close family. Let's be courageous together and find some inspiration.

Inspiration Dr.

Regular

Going to space is cool—but could it be a distraction tactic?

What do we need to go to space for? Why did a few billionaires spend billions to fly into space for a few minutes? What if Jeff Bezos and Elon Musk are just playing us? Maybe there's something larger at play.

GOING TO SPACE IS COOL: BUT COULD IT BE A DISTRACTION TACTIC?

Fair warning, I love everything about the Cosmos;  the wonder, the vastness of space and all of the possibilities of the unknown. 

Here’s to Book Lovers and their Libraries

Libraries have long given us a feeling of wonder and excitement, and they're so important to us still today. Join us in celebrating the magic that libraries provide our young, adult and aging minds. Protect your public libraries!

Join our celebration of books and the public spaces that support them 

The Revolution Might Just Start with a Mirror.

It's easy to hate our bodyies, but they're pretty magical things. With the help of some self affirmations, and a good podcast listen from Glennon Doyle, learn to treat your body like the beautiful instrument that it is.

The Revolution Might Just Start with a Mirror

The Instagram Infographic Industrial Complex

How to create and share information and infographics on social media platforms like Instagram without exploiting relevant issues for engagement.

Let's learn how to bring action into the digital world, instead of noise and spectacle.

We're a B Corp. You're a B Corp. So why aren't we working together? (Hint: we could be.)

We're the Agency for B Corps

Are You a B Corp? Then We Should Be Your Agency

Our identity is based on the deeper meaning we find in our life. Meaning comes from examining your own beliefs and core values to learn what is important to you.

When speaking of meaning and identity, it is indispensable to understand that the principle of meaning is found in the purpose of any act or sequence of acts. Whether we are driving to the grocery store or whether we try to see the entire largely unknown course of our lives stretch before us, no action or actions make sense unless they are aimed at a destination. 

Crisis of Meaning

Hear from the Emancipation Park Conservancy, in coversation with The Black Sheep Agency, about the historical significance of Juneteenth and how this celebration continues into present day.

A Juneteenth Story and Celebration

How Emancipation Park Conservancy is making its mark on the community

This is a blog about how human truth is found in both marketing and comedy, humor and satire.

It's funny because it's true

Comedy, like marketing, requires human truth.

Here at Black Sheep, we believe you need time to step away from your desk and give your brain a reset. And so we're making mandatory time off a reality.

Mandatory Time Off Is Our New Normal

We need time to rest and come back ready. 

A deep and semi-unscientific look into how designers simplify in order to create.

Why Do Designers Wear Black?

Color runs through our veins as designers but we don’t wear it on our sleeves. 

Hey—are you ready to work with clients that matter? With experience writing and managing for brands and organizations with a detailed approach? Cool. Please apply.

We are hiring: Account Manager

Hey—are you ready to start your career in branding and marketing? With an insatiable desire to be organized and always learning? Cool. Please apply.

We are hiring: Account Coordinator

What responsibility does advertising have for supporting a creative middle class? We're about to find out.

Yearning for a Creative Middle Class

There's nothing wrong with finding some middle ground. 

The Black Sheep Agency Stands in Opposition to SB7

We as a Texas business would like to affirm—loud and clear—for all our State elected officials that we do not support the passage of SB7.

Speaking up and speaking out about the preservation of expanded, accessible voting rights 

Vanity metrics are great, sure, but how can we measure real social change?

How to Measure A Movement

Tangible social impact data is like the holy grail for organizations aiming for real-world change. It can also be frustratingly elusive and hard to capture accurately. So, how do we fix that?

A deep-dive into the history, complexities and clarity that comes with logos.

Why Are Logos A Thing?

Let's throw it back to the very beginning of logo design.

BEEPLE EXPLAINS: What is an NFT ?

NFTs have had an unbelievable impact on the digital art scene, but is it worth our time?

Should we care about NFTs?

Every day, there’s something new in the world of NFTs. 

Allyship comes with an ongoing commitment to addressing communities authentically.

Here's to All Women

Women’s History Month might be coming to a close, but we’ll be celebrating women all year long.

Lifting as we climb: Shining a light on a woman who helped shaped the Houston we all love

Christia Adair's lifelong commitment to expanding equity and access for her community is an inspiration. Adair championed women's rights and equality for African Americans.

Christia Adair had an immeasurable impact on Houston.

There’s a particular kind of project that doesn’t feel like a project.

It feels like something else entirely. Over Black Sheep’s 16 years, we’ve learned to recognize these engagements — the ones where the stakes are real, where the mission is load-bearing, where getting the story right genuinely changes what’s possible for the people an organization serves. We’ve also learned that these are the projects we want to fill our days with.

Right now, our roster is full of them. I want to talk about that — not as a highlight reel, but as a reflection of what we believe this work is for. And if you’re leading one of these organizations right now and it feels heavy or uncertain or like your story isn’t keeping pace with your mission, this is for you too.


Some projects aren’t a single scope — they’re a relationship, built over time, through the kind of trust that only comes from doing hard things together.

Houston Arts Alliance is in one of the most pivotal moments in its history. A new CEO — the first woman and person of color to lead the organization — has stepped into a role that carries both enormous expectation and extraordinary possibility. We are building alongside them from the ground up: immediate messaging and leadership transition tools, a mission and vision refresh, a public education campaign, a community engagement process and a full brand foundation. Long, layered, listening-first work. Some of our favorite kind.

Houston Parks Board is marking its 50th anniversary at the start of an exciting new chapter — bold new leadership, a visionary strategic plan and a future that has been a century in the making. We’re evolving their brand to match the scale of that moment. Being trusted when the foundation is strong and the future is wide open is its own kind of honor.

Good Reason Houston is an organization we know well — we built their original brand in 2018, and they’ve called on us at several points of strategic inflection since. This is one of those moments. The world these leaders are navigating looks almost nothing like it did seven years ago, and our work together right now is about finding language that tells their story with clarity and confidence for where things are today.

Civic Builders designs, finances and builds educational facilities in underserved communities across the country. We completed a full messaging and positioning strategy with them, and we’re now deep into their visual identity system — in genuine collaboration with their extraordinary internal team. This partnership is the kind we aspire to: the work belongs to all of us.

The Greater Houston Partnership is building an AI-powered tool to connect educators, employers and community partners in ways that expand workforce opportunity. We’re building the brand that makes it accessible and credible from day one.

Fervo Energy is redefining what clean energy looks like. We are their strategic design agency — giving visual and creative form to the complexity of what they’re building, because a breakthrough technology deserves a story told with equal craft.

The University of Nevada, Reno trusted us to direct a digital campaign for their Black Youth Mental Health Initiative — designed to reach young people at the right moment, in the right channels and keep them connected to support that can change the trajectory of their lives. This follows our branding and strategy work for their CDC-sponsored Safer Nights opioid overdose prevention campaign last year.

The Center for Civic and Tech Life is now publishing a magazine for local election officials — the people who make democracy function at the ground level. We named and developed the publication’s visual identity, because this community deserves tools that reflect the seriousness of their work.

In collaboration with January Advisors, we’re working with the League of Women Voters Houston on a set of core values and a strategic plan built for what comes next. The League has been doing this work longer than most organizations have existed. Helping them articulate where they’re headed is not something we take lightly.

Much of this work is happening in Houston — the city where Black Sheep was founded, where many of us live and where we feel the stakes of these institutions personally. When you’re a Houstonian working on Houston, it stops being a client list and starts being something else.

It takes something to make this call. The leaders we work with aren’t doing it because things are easy — they’re doing it because they’ve decided that a story that can’t carry the mission is a liability they can’t afford. That takes clarity about what’s actually at stake. It takes a willingness to look honestly at the gap between where you are and how you’re being perceived. And it takes the kind of courage that doesn’t always get named as courage — the quiet decision to invest in something foundational when there are a hundred urgent things competing for the same resources.

But the thread running through all of it — local and national — is the same: find the organizations doing the most necessary work, and make sure their story is strong enough to carry their mission forward.

If your organization is in a moment that demands more clarity, more confidence or a story that finally matches where you’re headed — we’d love to be in that room with you.

A reflection on 16 years of learning which projects are worth our days — and the mission-driven organizations we're building alongside right now.

The Work That Doesn't Feel Like Work | Black Sheep Agency

What it takes to build a story strong enough to carry a mission forward.

A reflection on the partnerships filling our roster right now — and what it takes for mission-driven organizations to build a story strong enough to carry their work forward.

The Black Sheep blog is turning up the volume on community engagement, social media strategy, Houston happenings and what it means to lead a purpose-driven life.

The Black Sheep Agency | Social impact and nonprofit blog

We like to type as much as we like to listen.

We're not shy.

The Work That Doesn’t Feel Like Work